The General Administration of Market Supervision announces the case of false illegal advertising 3W "Prime Minister's same Coffee" is a wide violation of the law.

Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) according to the State Administration of Market Supervision and Administration, the State Administration of Market Supervision and Administration today announced the fourth batch of typical false illegal advertising cases in 2018. 20 companies, including Beijing Jinfusi Science and Trade Co., Ltd., Shanghai Baimentang Health Consulting Co., Ltd., broke the law due to the publication of false advertisements.

Personalized Advertising Company: not only a coffee shop but also an advertising company

Work is play, and play can make money. This is the dream of many people, but not many people can make it come true. However, in an advertising agency next to the Huguang Guild Hall, there is a group of people who combine the two perfectly. In Yangchi Advertising Media Company, there is no writing room, no exclusive desk, let alone a 9-to-5 schedule. There is a sunny back garden, and

Promotion of coffee chain stores to increase advertising efficiency

Coffee shop chains mainly adopt different industry alliances to increase advertising efficiency, but less use of television advertising. First, the combination of explanation and promotion in different industries, such as credit cards or communications operators of banks, can be extended to each other's consumer groups through the resources of the other party, and the other party can stimulate consumers' desire to spend because of the benefits they offer. as a result, consumers can get an extra discount.

How do you sell coffee that costs twice as much as others? The marketing secret of Ogilvy & Mather Advertising Associate Manager

Professional baristas follow the Coffee Workshop (official Wechat account cafe_style) walk into the convenience store, and there is a series of drinks on the shelves called the left Bank Cafe, which has been on the market for more than 20 years. Many consumers may have thought that there was such a shop on the banks of the Seine in Paris, called the left Bank Cafe. This is the deputy director of advertising for Ogilvy & Mather.

What is Starbucks' inspiration to flooring enterprises?

People who know Starbucks know that Starbucks has always made no big move in the field of brand advertising, but Starbucks has made remarkable achievements in the field of leisure catering. However, Starbucks recently launched a new set of ads around the world called Meet me at Starbucks, which is also the first brand advertising since Starbucks' development. In this advertisement bombardment style

Deducing the Marketing Secrets of Mobile era with Coffee creativity

[introduction] recently, its concept of product-driven marketing was demonstrated in the International Advertising Festival. In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary not only displayed coffee beans collected by 500 million users from around the world, but also shared their ideas with advertisers through youdao Cafe.

The popularity of coffee is unaffected.

In a consumer-oriented society, the popularity of any consumer product is not affected by commercial advertising, and so is coffee. This is especially true of American coffee. In the history of American coffee, some people have become coffee tycoons in just ten years because of the successful establishment of brand concept and effective marketing means. There are also those who despise advertising.

Coffee News Coffee's popularity is unaffected.

In a consumer-oriented society, the popularity of any consumer product is not affected by commercial advertising, and so is coffee. This is especially true of American coffee. In the history of American coffee, some people have become coffee tycoons in just ten years because of the successful establishment of brand concept and effective marketing means. There are also those who despise advertising.

Using nude models to promote coffee machines? Wipe the edge of advertising marketing really at the end!

Before the beginning of the article, I would like to say a few words: there are tens of thousands of advertising marketing methods, and there are many ways to attract attention, so why should we use the most controversial edge marketing method as the promotion of the brand coffee machine? In terms of marketing advertising, gender-related issues have always been the most controversial.

McDonald's Coffee Creative Advertising copywriting sharing McDonald's Coffee poster advertisement "smoking"

From time to time, McDonald's, which is inspired by its thinking, comes back, and this time the coffee is smoking. Fast food giant McDonald's shot another high-end poster advertisement. Interestingly, McDonald's creative poster this time featured coffee on fire. It is understood that Scholz&Friends, a joint agent of McDonald's, has made a very interesting outdoor advertisement with a general content.

The way of Marketing and Management of Nestle Coffee

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan, "it tastes delicious!" It started.

The Marketing and Management of Nestle Coffee Coffee Brand Management

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan. It started. In fact, many people in the industry are also familiar with one of its classic anecdotes, that is, at the beginning of its birth, Nestle Coffee once caused a sales crisis by overemphasizing the convenience (instant) brought about by its technological breakthrough. The reason is that many housewives are unwilling

54 yuan coffee so-called "top flavor" consumers really get 200 yuan

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style ) data map, the most advanced extreme experience, top flavor merchants advertising, using these words is not an instant tall? But the truth is, it's illegal to do so, and businesses have to pay for their ignorance. The reporter learned from the Municipal Market Supervision Administration that some merchants were fined for such behavior.

"Power Tour" randomly enters the coffee cup! Starbucks earns 2.3 billion dollars in free advertising.

Professional coffee knowledge exchange more coffee bean information please follow Coffee Workshop (Wechat official account cafe_style) the American fantasy drama Game of Thrones (Game of Thrones) produced by HBO has been broadcast for the last season. Although the plot of each of these episodes clings to the hearts of the audience, the fourth episode of the eighth season is broadcast on the 5th, "the Last Stark" (The Last of)

Left Bank Cafe: not just selling coffee, but running a coffee shop

Following Cafe Review (Wechat official account vdailycom) found that Beautiful Cafe opened a small shop of its own and insisted on a special style in order to transform the product into a real brand and enter consumers' minds through a good advertisement. Walking into the convenience store, there is a series of drinks called "left Bank Cafe" on the shelf, which has been on the market for more than 20 years. A lot of consumption

Advertising is like that! All Union Welfare Center coffee ads are real and funny!

Recently, the copywriter felt that he was being watched! Because there is such an advertisement that makes the typesetter feel that his most real life has been put into the advertisement. Extremely real! Hit the pain point! On December 20, the All-Union Welfare Center posted a coffee ad on Facebook. It's called no coffee first,

Why would Starbucks spend millions of dollars on something that doesn't help sell more coffee?

On Feb. 6, Starbucks launched a special Valentine's Day animation called "Beagle Love of Beagle Dogs." the story takes place in a Starbucks coffee shop, and writer Alexa wants a perfect ending to express his heroic and romantic love for his novel, but he can't find the inspiration for writing. Just then, the strange beagle Chet suddenly held a piece of wood and sang.

CDR tutorial using coreldRAWX7 Software to make espresso Advertising Cafe menu Design

This example is shared with friends to make espresso advertising with CDR. First, adjust the basic graphics to get the objects you want to draw, then use drawing tools to draw graphics at will to accurately cut into the text box, and finally add background and theme text content, necessary text information and decorative graphics to get the final poster effect. The specific production steps are as follows: 1. Create a new rectangle to execute.

Coffee Creative Advertising-- USA

Japan's "0 yuan cafe" retains talent and earns advertising fees.

Professional baristas Please follow the Coffee Workshop (Wechat official account cafe_style) in Kanazawa University and Kanazawa University of Technology in the Japanese city of Kanazawa, Japan, to prevent local college students from going abroad looking for jobs, Japan's Asahi Shimbun reported on May 31. Students can drink more than 10 kinds of drinks, including coffee, for free in the store, and they can also surf the Internet for free. Open for one year