Localization Learn more about Localization
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Kent's basic localized marketing strategy: being a marketing colonel
McDonald's 2003 new brand campaign with the theme of my favorite, and a series of aggressive marketing campaigns that followed, didn't seem to stop its old rival, KFC. On December 17, 2004, KFC quietly opened its 1200th restaurant in China [blocked Advertising] in Sanya, Hainan, far ahead of McDonald's 604 restaurants, although China Yum!
2015-08-13 KFC Localization Marketing Strategy Colonel McDonald's 2003 like for -
Pacific Coffee localization unfavorable launch upgrade brand to enter the "boutique coffee" market
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) repeatedly tried to introduce local elements such as national wine and tea into the products, but the results were not good. Pacific Coffee tried to enter the boutique market, opened the boutique coffee shop Brew Bar to the International Trade Mall, and marked the growth altitude, processing method, processing station and roasting of coffee beans in hand.
2018-11-06 Pacific Coffee Product Localization Adverse Launch Upgrade Brand Enter Fine -
Knowledge of espresso-what does espresso mean
Knowledge about espresso-what does espresso mean? coffee is an addictive thing for many people. It is bitter but has a long aftertaste. Just like the setbacks and sufferings encountered by everyone in the process of growing up, these experiences will always make you suffer for a while, but as long as you look back after you have passed, you will find that all the bitterness has become
2016-12-31 About Italian strong coffee knowledge concentrated what is meaning about Italian strong -
Coffee with the name of magic drink
About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a name
2014-08-11 Coffee culture coffee magic coffee drinks -
Magic drink: espresso
About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a name
2014-05-28 Coffee culture espresso coffee tasting -
Boutique coffee magic drink espresso
About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a name
2015-06-19 Boutique coffee magic drink fragrant 700 years ago said -
Magic drink, boutique coffee, espresso
About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a name
2015-06-18 Magic drink boutique coffee fragrant seven hundred years ago magic said -
Introduction to the Historical Origin of Italian espresso detailed explanation of the correct drinking method of espresso
In ancient Italy, the beautiful and charming water city of Venice flowed quietly, and she witnessed every moment when the aroma of espresso floated in Europe; in the middle of the 19th century, an important figure in the history of the growth of espresso: Mr. Havicos, comment on the roasting, preparation and quality of espresso, which was very famous in Italy at that time.
2022-07-21 Italy coffee history origin introduction old beautiful human prestige -
Local Coffee Cafe stationed in Cape
In the spirit of the complete localization of a cup of coffee, Taiwan's latest type of cultural cafe opened today at Wenchuang B2 in Longshan, promontory. From the origin to the equipment, it insists on using the products produced and made in Taiwan, hoping that people can drink a cup of real Taiwanese coffee. In order to flip the Western District, Taipei Mayor Ke Wenzhe instructed the Culture Bureau to transform the shopping mall on the second floor of the Wanhua Longshan Temple MRT Station into a Wenchuang block.
2017-04-11 Coffee localization cultural creation cafe stationed promontory holding one cup coffee end -
Italian coffee brand coffee beans where to buy imported coffee beans classification
The word Espresso comes from Italian fast, because Italian espresso is made and delivered to consumers very quickly. Espresso drips slowly from the filter like warm honey, dark reddish brown with a cream content of 10% to 30%. The brewing of espresso can be defined by four M's: Macinazione represents the grinding of a correct blend of coffee.
2016-05-04 Italy Coffee Coffee beans Brand where Import Classification Espress -
The difference between fine Italian coffee beans and mantinin coffee beans Italian coffee beans Brand
The word Espresso comes from the Italian word for fast, because espresso coffee is made and delivered to consumers very quickly. Espresso drips from the filter like warm honey, dark red brown, creamy 10 to 30 percent. Espresso brewing can be defined by four M's: Macinazione stands for a correct blend of coffee grinds
2016-05-04 boutique Italian coffee beans mante distinction brand Espresso this -
The refinement and redefinition of French coffee. Is there a boutique coffee shop in Paris, France?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) the refinement and redefinition of French coffee _ is there a boutique coffee shop in Paris? Until recently, Paris was known for its cafes rather than the quality of its coffee, but over the past decade the city has seen a wave of boutique coffee shop openings. NOA BERGER traceability
2019-05-26 France coffee refining redefinition Paris boutique coffee shop -
The first attachment theme restaurant in China is located in Shanghai and plans to open 20 stores in China next year.
Korean attachment Group recently opened its theme restaurant Ashley China No.1 and No.2 in Shanghai. According to the attachment, it will make use of the circulation network built through the fashion industry, adopt the direct operation mode of stationing in department stores or shopping centers, implement the strategy of high-end and localization, and open up China's catering market at a scale of 300 trillion won a year. Next year, we plan to do major commerce in China's big cities.
2014-04-27 Attachment theme restaurant China first store settle down Shanghai plan next year in China -
Introduction to the Variety characteristics of Katim Coffee Bean Flavor description treatment in Yunnan Province
Yunnan Katim Coffee Bean Flavor description and processing method Variety characteristics Yunnan Coffee developed from the earliest tin card series, Katim series and Arabica series to a high quality variety of Yunnan small grain coffee recognized by the world today, thus laying the foundation for the localization of Chinese coffee.
2016-11-02 South Carolina Tim coffee beans flavor description treatment variety characteristics region introduction -
8 yuan coffee war
Many Chinese "Starbucks parties" have found that Starbucks, which once appeared as a petty bourgeoisie or middle-class symbol, replaced its mixing bars with plastic (10760 maxim 5.00 won won 0.05%) and milk became Mengniu. Blueberry cheese has become Dongguan, and even cup saucers have been replaced with cheap goods, and what is even more painful is that there is often a large group of smoking and noisy young people here.
2014-06-10 Coffee News Starbucks Coffee War -
Coffee is constantly "Chinese", but it is missing its root and soul.
Although coffee and coffee cultivation technology have been introduced to Yunnan, China by French missionaries since 1904, coffee as a crop did not bring effective economic benefits to farmers at that time, and the taste of coffee was not in line with the taste of Chinese people. therefore, coffee has been in "water" in China for a long time.
2022-03-21 -
Master Kang wants to work with Starbucks to make ready-to-drink coffee?
In a circular, the two sides announced today that they have signed a formal cooperation agreement to produce Chinese mainland ready-to-drink drinks and expand distribution channels in the local market. The circular described that the cooperation agreement will rely on the advantages of both sides, bring all Starbucks ready-to-drink product lines into the Chinese market, and strengthen the innovative ability of localization to meet the needs of Chinese customers. China needs instant coffee very much.
2016-06-15 Master Kang to be made with Buck ready to drink coffee one notice both sides today -
What do you need to know about starting a business and opening a cafe? How to solve the stubborn problems of Coffee Industry
The two stages of coffee shop development 1. The initial stage of hard work is an arduous stage of shortage of people, goods and money. During this period of time, we have to face a lot of difficulties, so we should lay a good foundation for future work with excellent service, reputation and quality. 2. In the development stage, after the early stage is established, the marketing offensive method is adopted, and the attack is the most.
2017-05-07 Start-ups cafes need understand what content how solution coffee industry -
Senna left Bank Coffee "Cloud data Management system" was launched, once again realizing the sudden innovation of the coffee industry.
Spring is the beginning of the year, spring returns to the earth, and everything recovers, representing expectation and hope. The same is true for Senna's left Bank Coffee. In the spring of 2017, the different spring of Sena left Bank Coffee, from the growth rate of store opening to the size of the store, has achieved a substantial increase compared with last year. On the one hand, rejoice in the vigorous development of the domestic coffee industry, on the other hand
2017-04-12 Senna left Bank Coffee data Management system online again implementation Industry Chuang -
Starbucks plans to double its difficulty: it is unclear whether consumers will buy it.
According to Starbucks' plan for the number of stores in five years' time, Starbucks will have to open at least 500 new stores each year for the next five years to meet its target. Starbucks has grown from more than 400 stores in 2011 to more than 2300 now. This ultra-rapid expansion has led to the rapid sinking of Starbucks from first-tier cities to second -, third-and fourth-tier cities. Today, Starbucks stores are doubling.
2016-10-27 Buck difficult double plan consumer can buy it we don't know.