Starbucks failed to expand in South Africa because it was too expensive. People can't afford to drink.

Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) the pace of Starbucks showrooms in South Africa has been suspended because operating costs are difficult to keep down and prices are too high for many people to afford. Starbucks imports all raw materials in South Africa, while maintaining standards such as being located in the main business district and providing free WiFi on the highway, which is expensive.