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RIMOWA the world's first coffee shop concept store Chengdu opens Chengdu coffee market potential is unlimited
On April 12, the world's first coffee shop concept store of top international suitcase brand RIMOWA opened in Chengdu Ocean Taikuri, which is also the largest RIMOWA store in southwest China, with an area of 269square meters. Star-studded at the event, famous movie stars Wang Luodan and Wang Minde attended together and shared their feelings about using RIMOWA products. Coffee represents one.
2015-04-20 RIMOWA Global first Cafe concept entity Chengdu opening Caf é -
Those coffee shops in luxury stores: exploring the operational motivation behind the cross-border
Recently, RIMOWA's first coffee shop concept store in Chengdu Ocean Taiguri (special reading), covering an area of 269square meters, is the second largest store in China after the Beijing Huafan Store and the largest specialty store in Southwest China. RIMOWA, a boutique suitcase from Germany, is almost standard for Hollywood celebrities, and it has appeared in countless Hollywood films, such as Matrix and Matrix.
2017-07-23 Luxury goods shops those coffee shops exploration cross-border post-operation operation motivation proximity -
How long can coffee and brand cross-border mash-up "golden oil" be popular?
Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai
2015-06-10 Coffee brand cross-border mash-up one-size-fits-all oil in the end how long? -
Magazine guide | Coffee trip to Vancouver with Michael Yung
I'm Michael Yung. I'm a barista. He won the Canadian champion of the World baristas Competition in 2007 and became the certified judge of the coffee competition in 2009. At present, I am the head of the coffee department in Hong Kong Pacific Coffee. At the same time, I am also the chairman of the 2015 World Coffee Events (WCE, World Coffee campaign Committee). In the past year
2015-12-08 Magazine guide Michael Yung play together Vancouver coffee