Starbucks' action payment strategy has achieved initial results, but it has been downplayed by investors.

Professional baristas follow Coffee Workshop (Wechat official account cafe_style) when eBay launched online booking and mobile payment services in September 2015, Starbucks already launched a location-based payment system, which consumers were not very interested in. Apple Pay, Apple's mobile payment service, was released in 2014 and adopted more security.