Korean media: Coffee desk calendar autobiography book "Wen Zaiyin periphery" small commodity popularity

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The "MOON BLEND" at the top of the coffee shop menu is Wen Jae-yin's favorite coffee. (the picture comes from the Internet)

South Korean President Moon Jae-in has left a deep impression on people's ruling style since he took office. According to South Korea's "Asian economy" reported on the 18th, many small commodities related to him have been popular by netizens.

Recently, a coffee shop that Moon often visits has become a hot topic among South Korean netizens. The coffee shop is located in Fuyandong, Zhonglu District, Seoul, and the top coffee category is "MOON BLEND" (the Korean pronunciation of "Wen" is similar to that of English "Moon"). The owner of the coffee shop said that President Wen Zaiyin used to patronize the place, sometimes about three times a day, and occasionally bought some coffee beans back. Wen Zaiyin's favorite Blending coffee (also known as "mixed coffee" and "bean coffee") is mixed with beans from Colombia, Brazil, Ethiopia and Guatemala according to the ratio of 4 to 3 and 2 to 1. Some coffee enthusiasts on the Internet have pointed out that this ratio is the golden proportion of Blending coffee known only to "ashes" coffee lovers who have more than 30 years of experience. After Wen Jae-yin was elected president, many consumers came to order a cup of "MOON BLEND" to find out the president's taste.

In addition, Gentleman Jaiyin, an online blog gathered by Moon Jae-yin's supporters, released a beautiful desk calendar with pictures of Wen Jae-in on sale in December. So far, more than 10, 000 printed calendars have been sold out, and the number of applicants for additional printing has reached more than 4000. Before the election, Moon Jae-in appeared on the cover of time magazine, which went on sale in South Korea on the 15th and sold 100000 copies in three days. The head of a bookstore in Seoul said the magazine sold about 3000 copies a day. In online bookstores, Wen Zaiyin's autobiography Destiny Special Edition has long been at the top of the best-seller list.

Li Bingguan, a professor of consumer psychology at South Korea's Guangyun University, was quoted as saying that since last year, people have been increasingly concerned about politics, while President Wen Jae-in's people-friendly ruling style has made people feel friendly, and the consumption of goods around Wen Jae-in has also greatly increased.