Coffee evaluation: exhibition and sale of agricultural products to promote Nantou industry
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In order to strengthen the promotion of the real estate industry, the Yuchi Township Office of Nantou County specially borrowed from the Riyuetan National Scenic spot Management Office to hold coffee evaluation at the Xiangshan Visitor Center and an exhibition and sale of high-quality agricultural and special products at the same time. Nantou County Agriculture Department also believes that it can be used as a reference for other areas to hold activities in the future.
Sun Moon Lake Xiangshan Visitor Center is the place with the largest number of domestic tourists, and there is a lot of noise at the scene, so the Yuchi Rural Government Office chose to hold an evaluation activity of fine coffee in the tourist center, so as to promote the good coffee produced by the fish pond.
Wu Yongqin, monitor of coffee production and marketing in Yuchi Township, said: "We come here everywhere to play, and it just so happens that we have a coffee competition here, and you can also come here to try it."
Chen Jinlun, head of the fish pond, said: "especially in the past few years, with the promotion of the public office, we have gradually gained popularity, so today we have specially chosen to hold the cup evaluation competition at Xiangshan Visitor Center here for our Riyuetan boutique coffee."
This time, in addition to holding coffee evaluation, the Yuchi Township Office is also holding a high-quality agricultural specialty exhibition in the square of the Xiangshan Visitor Center, and even the Nantou County Department of Agriculture has affirmed this kind of promotion.
Chen Chin-lun, head of Fish Pond, said: "Coffee farmers from all over Taiwan, as well as our local black tea makers, coffee makers, mushrooms, and orchids, come here to sell."
Chen Ruiqing, director of agriculture in Nantou County, said: "I think such a way can invisibly help farmers and the sale of this agricultural product."
Yuchi Township Office expressed the hope that through this way of marketing, farmers can directly face consumers, attract the attention of the public, and then lead visitors into the village, in-depth understanding of the production process of agricultural products, can enhance the economic value of agricultural products.
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