The original design of logo is a little indescribable? 14 cold knowledge about Starbucks

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▲ 's 14 cold knowledge about Starbucks. (photo / courtesy of Starbucks)

The source of energy for many office workers is the first Starbucks in the morning. although it is widely loved by the public, there are actually many secrets in store decoration, logo, employee regulations, and so on. BusinessWeek lists the following 14 cold knowledge about Starbucks. Have you heard all of them?

1. The original logo is a little indescribable.

Logo, the green mermaid of Starbucks, is officially called "Starbucks siren" (Starbucks Siren), but the original design is even more revealing.

two。 Set up a round table

The use of round tables is less formal, less right-angled edges, and makes people feel less lonely.

3. Many store designs are selected from three sets of templates.

Starbucks all over the world are printed from three sets of templates: traditional style, artistic style and regional modern style.

4. There is also a Starbucks in CIA headquarters.

Starbucks in the Central Intelligence Agency (CIA) is known as "Secret Starbucks" or "Store 1", and employees are subject to rigorous scrutiny before entering the job.

5. Starbucks stores in disguise

Seattle hides some secret Starbucks stores that look like independent coffee shops without the word Starbucks, which is usually used as a testing ground for new products.

6. The most expensive drink is US $93.58 (about NT $2840).

The recipe tested by the US tech blog Business Insider: pumpkin latte and 101portions of espresso.

7. Starbucks almost wasn't called Starbucks.

Gordon Bowker, one of the founders, originally planned to name it "Pequod", but Pequod and pee-quod agreed that pee means "pee".

8. Ten-minute rule

Starbucks has an unwritten rule: open 10 minutes early and close 10 minutes late.

9. Most Starbucks drinks contain more caffeine than a can of Red Bull.

A large cup of drip coffee contains about 320 milligrams of caffeine, and a 248ml bottle of Red Bull drink contains only about 80 grams of caffeine.

10. Christmas Cup

The Starbucks Christmas Cup has been around since 1997.

11. Star Frappuccino is inspired by competitors.

Early Starbucks investor Kenny G. In the 1990s, it was suggested that the then CEO should imitate another coffee brand and launch a mixed drink, which led to the signature drink Star Frappuccino.

twelve。 Star ice music phenomenon

If a Starbucks is opened in an area, house prices in that area will rise significantly.

13. Starbucks cares about smell very much.

Former Starbucks CEO Schultz once said that coffee beans are easy to inhale odors, smoking must be banned, and baristas cannot wear perfume.

14. Starbucks has more than 87000 combinations of recipes

Starbucks spokesman Lisa Passe has revealed that if you use all the core ingredients, and then spread with a variety of seasonings, a total of more than 87000 combinations can be obtained.