The Truth about the Life of Coffee

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Many people make coffee because they like coffee, because they like coffee and think that everyone should like coffee, because they like coffee and think that coffee should be a part of life. Coffee, coffee, life, coffee.

I like it

But what is life?

Life is just like it, okay?

It's not!

Life is real!

What kind of income and what kind of life!

Do not want to live a life, living a life is a budget, the so-called living is a necessary expenditure in order to be included as a part of life.

Necessary expenses.

Non-essential expenses are leisure, recreational, recreational and extravagant, which are, of course, part of life, but not the norm. So we have to define [life], and the most accurate definition is [needs that must be maintained, cannot or lost in life over and over again], such as food, such as transportation costs, such as rent, such as labor and health insurance, taxes, etc., expenditure that must be planned in income so as not to lose the necessary expenditure to maintain a normal state of survival.

Yes, the expenses necessary to maintain a state of survival. To call it living.

Life is living, working for survival, isn't it?

If coffee is to be brought to life, it means that there is a budget to be planned for coffee. Coffee is a must to drink every day, and part of the income is to cover the cost of coffee.

How much can this cost be accounted for? How much should it account for?

When someone tells me that he wants to run the coffee market, one of the things I always ask is: how many people around you drink coffee? How many people will buy coffee beans and cook them themselves?

If you look at the life of families in Europe and the United States, the coffee department of the supermarket is very efficient. There are several bags of coffee in the weekly shopping. Coffee means drinking coffee at home, drinking coffee in the workplace, drinking coffee on the road, drinking coffee at leisure-- not once a day, but several times a day.

Don't ask others, ask yourself, is coffee really integrated into life? Is there something wrong with not drinking coffee?

As a matter of fact, if you want coffee to live, it means there is still some distance from coffee life. if you want to put coffee into your daily schedule, you need to adjust your lifestyle. Coffee life is not like this. When coffee is a necessity, you can drink coffee anytime, anywhere, not at a particular time.

The expenditure of coffee can not become a burden of life, if it becomes a burden, it will slowly lose the pleasure of drinking coffee, it will not become a necessity.

How much coffee should be spent in life? A bread, a bento, a bowl of noodles, or a bowl of bean flowers?

It's clear, isn't it?

The closer it is to the coffee of ordinary people, the price should not be too high.

After all, life is not easy!