Starbucks officially closed its online store, but its products can still be purchased on shopping platforms such as Amazon.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
While more and more companies are trying to develop online shopping, Starbucks Coffee Shop (Starbucks) did the opposite and officially closed its online store on October 1st.
Starbucks announced the news at the end of August. The Starbucks online store was launched in 2011 and mainly sells brewing devices such as Starbucks coffee beans, mugs and espresso machines.
A spokesman said the move was to simplify sales channels and to make Starbucks a "must-visit place" for people, with the company focusing on mobile App and incentive programs.
Kevin Johnson, the company's chief executive, said that the retail industry is facing drastic changes, and to survive, it is necessary to create a unique, Immersive physical store experience.
Although Starbucks' online stores are closed, its products can still be purchased on shopping platforms such as Amazon. ◇
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