Coffee Trade-- Fair Trade and Social value

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Under the continuous growth and competition, the economic scale of countries around the world has sacrificed the land, wasted too much energy, destroyed environmental resources, distorted some social values, and also the concept of fair trade.

Chen Mengkai, the convener of the Hepu Agricultural Market, calls on organic agriculture to care about the environment and cultivate natural agricultural laws, and spares no effort to promote the concept of fair trade. Teacher Chen said that in today's society, if you do something wrong but can make a lot of money, people are still flocking to it, but if you do the right thing and save only a little money, everyone will stay away, which is a serious misconception of social values.

Chen Mengkai also explained the blind pursuit of the consumption trend with the difference between Fairtrade coffee and universal coffee. Nowadays, most of the coffee beans consumed by the public are bought cheaply, and the coffee beans are overroasted and then artificially seasoned to remove the smell, and the quality needs to be considered, but because of the beautiful packaging, the beautiful spokesman, or the consumption pattern called for by the slogan of loving Taiwan, the public can't distinguish between the pros and cons of the products. On the other hand, Fairtrade coffee beans are produced by hand and roasted at low temperature, and they taste fresh malic acid, which can be tasted naturally. When the product is sold at a reasonable price, it is labelled because the price is higher than that of the coffee beans produced in large quantities. This has led the public to question the high price of fair trade coffee. Therefore, Mr. Chen suggested that consumers should pay attention to the information transparency of the product before buying, and understand the source and concept of the product before consumption.

Fair trade is beneficial to people and land, and calls for environment-friendly natural farming, and hopes to invisibly deepen the public's sustainable concept of environmental conservation. In the process, whether farmers, businessmen, consumers need to continue to grow, and the most important thing is to change themselves, by their own transformation can affect the people around them.

Reference website:

Http://tw.news.yahoo.com/article/url/d/a/110519/109/2rt8o.html

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