How many shots have been shot by baristas who live on their ideals?
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What is the purpose of baristas who live on their ideals?
Money is not a panacea to attract talent. Baristas are such wayward babies who stay in cafes and hope to be nurtured by the coffee atmosphere. In reality, baristas choose to work in cafes, including the management of cafe store operations, which is more likely to stimulate baristas' motivation, which in essence is to stimulate baristas'"desires". When the barista's main desire is conditionally expressed, it generates great motivation.
Let's feel the satisfaction of a few desires of a barista working in a cafe:
1. Desire for activity
Baristas are born with a greater desire for stimulation. Baristas hope to take the initiative to participate in more coffee-related things, and hope that there will be more tricks in the work of cafes and communication between baristas and customers. Coffee skills and coffee flowers are popular because they provide an motivational environment and a difficult sense of participation.
2. The desire to possess
Normal baristas work in cafes for about eight hours, but they prefer to "occupy" the job and want to feel that they have a sense of mission and responsibility for the job or this love. to this end, they are willing to work for a long time or accept a lower salary.
3. The desire for power
The desire for power is also deep-rooted in human nature. Baristas want to make their own choices and are eager to control their own destiny, but in fact, they just hope that the girl who comes here today, I can make an extra cup of coffee for her, and the cafe can effectively "authorize." it can release the work motivation of the barista staff.
4. The desire for closeness
Every barista has the desire to communicate with customers, cafes need to build a harmonious working environment, baristas and baristas form a relationship of mutual support and help, baristas and customers form a close and friendly friend relationship.
5. The desire for ability
This is the most basic desire of baristas, and nothing in life feels happier than having their own coffee recognized. Having the ability of coffee skills is a profound and lasting desire, and the cafe creates an environment for baristas to learn and grow continuously and enhance their coffee skills.
6. The desire to achieve
If baristas can get a sense of achievement in their work, the beauty of life for baristas is to work in a cafe.
7. The desire to be recognized
Every barista wants to be appreciated and understood, recognized for service or coffee. A baby barista who does not get enough recognition will become depressed and depressed. The recognition and praise of the people around you is the most portable and effective way of motivation.
8. The desire for belief
Baristas' pursuit of meaning is the first driving force in their lives. Many baristas who love coffee feel that improving the quality of coffee is the most meaningful, and we are all willing to contribute to it.
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Coffee or no waking up? 7 healthy killers.
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) after drinking coffee, but still have no strength, no cold but cough at night, headache as soon as you go out. Always tired all day? Blame yourself for drinking too much coffee in the morning. Two or three cups of coffee in the morning do wake you up a lot, but it doesn't take long for you to die. You're tired and lazy all day.
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After buying out the shares in southern China, COSTA also wants to operate wholly in China after Starbucks
Professional baristas Please follow the Coffee Workshop (Wechat official account cafe_style) competitor Starbucks has become fully owned in China, costa has also begun to seek full investment in order to achieve more flexible development in the Chinese market. On October 10, COSTA parent company UK Whitbread Group announced that COSTA acquired Jiangsu Yueda Group (hereinafter referred to as Yueda Group) for RMB 310 million.
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