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Starbucks fans, do you really remember what a Starbucks LOGO looks like?

Published: 2026-01-17 Author: World Gafei

Last Updated: 2026/01/17, Professional barista communication please follow the coffee workshop (Wechat official account cafe_style) do you remember what Ikea logo looks like? Can you draw the Starbucks Mermaid logo from memory alone? Signs launched the challenge to 156 Americans. They were asked to draw the trademarks of 10 big companies only from memory in half an hour. The results are very interesting. They prove that the world

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Do you remember what Ikea logo looks like? Can you draw the Starbucks Mermaid logo from memory alone? Signs launched the challenge to 156 Americans. They were asked to draw the trademarks of 10 big companies only from memory in half an hour, and the results were interesting, proving that the world's most popular brands are varied in people's memory.

After the participants had drawn all the logo, Signs.com sorted them out in a table, arranging them according to the smallest error to the maximum deviation. The pattern with the biggest gap with the original logo is either oversimplified or icing on the cake. For example, many people add fruit stalks to Apple's logo that they don't have. Others added a number of circles to the center of Target, while others forgot to add the name of the company. People performed much better on Target than on Foot Locker and Domino pizza, and less than half of them painted the two logos correctly.

Among the challenges of this test, no one has made a mistake in terms of trademarks: color. No matter how askew the logo was painted, 80% of the participants chose the correct color for the trademark. This shows that color cannot be underestimated-color is the most impressive part.

Signs challenged 156people to draw the logo of 10 famous companies from memory.

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