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Taiwan Sugar introduced Honduras coffee beans on the market at the end of this year.

Published: 2026-03-16 Author: World Gafei

Last Updated: 2026/03/16, Professional baristas please follow the coffee workshop (Wechat official account cafe_style) Taiwan coffee market opportunity looks at 70 billion yuan a year. Taiwan Sugar today announced the introduction of gourmet coffee beans from Honduras, a friend of Central and South America, which is expected to be put on sale in Taiwan by the end of this year. Qianyi, general manager of Taiwan Sugar, said that the price and taste types are still being planned internally, and at that time, Taiwan Sugar will first have its own business.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Taiwan coffee market business opportunities look at 70 billion yuan a year, Taiwan sugar today announced the introduction of Central and South American friend Honduras's best coffee beans, is expected to be listed in Taiwan before the end of this year. Taiwan Sugar General Manager Pipeline 1 said that the price and flavor types are still under internal planning. At that time, they will be sold in Taiwan Sugar's own stores and Taiwan Sugar Network first, including coffee beans in 1-pound packages, ear hanging packages, etc. In the future, they will cooperate with Taiwan coffee industry. In addition, Taiwan Sugar will also consider importing Honduras avocado, melon and other specific crops to Taiwan.

TSC held a press conference on "Honduras Coffee Fragrance Treasure Island" hosted by TSC Chairman Huang Yuzheng personally. On the spot, Han Zhizheng, Deputy Director of Latin America Department of the Ministry of Foreign Affairs, Wu Fengsheng, Vice Chairman of the State Council, and other distinguished guests were invited to make coffee and taste together. Taiwan Sugar said Honduras is the largest coffee producer in Central America and the sixth largest in the world. When Tsai Ing-wen led a delegation to visit the country in January this year, she was amazed by the taste of Hong Kong's coffee without acid or astringency and with light fruit flavor. The state-run association organized a coffee delegation to visit Honduras in September.

Pipeline 1 pointed out that Honduras has more than 350,000 families involved in the coffee industry. This time, through the Ministry of Foreign Affairs, Taiwan Sugar has placed orders with Hongguo. Samples have been sent to Taiwan last month. If the shipping period is estimated to be one month, the first stage is expected to import a batch of coffee beans in mid-November. After baking and packaging, Taiwan Sugar will sell them in Taiwan Sugar's own stores and Taiwan Sugar Network as soon as December, and will hold promotional activities to invite operators to taste them together. The general public can buy fresh food at Taiwan Sugar Store and Taiwan Sugar Network.

Pipeline 1 pointed out that it plans to import 16 to 18 tons of Honduran coffee beans this year. If consumers reflect well, a second batch will be imported at the end of this year and early next year. He said that although there are operators importing Honduran coffee beans in Taiwan, the quantity is not large. Taiwan sugar is purchased in large quantities this time. Pipeline 1 said that this is also a part of agricultural diplomacy, and in the future it will also choose to import other specific crops from Hong Kong to Taiwan.