DiDi's new online celebrity "car" cafe is very popular! Have you clocked in?

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Source: catering field of vision (ID:shijie-henda) author: carina

After Didi Premier Taxi renamed "Li Orange chauffeured car"

And after launching the new brand LOGO

There's another big move!

DiDi brought the gift orange chauffeured car and joined xCOSTA COFFEE.

Two 300 square meters of online celebrity "car" cafes have been opened in Beijing and Shanghai.

Attracted a lot of people to sign in!

Highlight 1: surreal art installation

Iron outline signal light + neon light

At the door is a chauffeured car about the size of the "limousine".

Satisfied the mood of drinking coffee in the car.

Order a cup of COSTA coffee

Start a cozy and comfortable journey

Highlight 2: custom coffee

Handmade coffee meticulously made by professional barista

Equipped with custom cup cover and powder flakes for orange chauffeured car

Give you a different feeling.

Speaking of which,

In April, Didi Express Taxi x KFC

It also opens the mode of cooperation.

Such a hand-painted KFC

Have you seen it?

The lovely action picture also makes people happy.

Your time is precious.

It can only be wasted for good food!

But speaking of COSTA COFFEE,

The most interesting is the themed coffee shop jointly opened by bilibili and Costa.

Walk into the store and release the Buddha into the two-dimensional world.

The metope of art.

The combination of small TV styling and coffee making device

Full of retro English style!

Bilibili's cute elements and retro style are inadvertently revealed in the details.

Fireplaces, old photo frames and exquisite tables and chairs

And the clever little TV version.

More importantly,

The coffee in the shop is made by a cute little sister in her own costume.

This is not a simple coffee shop.

What's more, it is the platform for the party under the baseline of station B (✿ "▽").

There have been online red shops everywhere in the past two years.

Many big names have crossed the catering industry one after another.

The cafe has become the first choice.

However, there are fewer and fewer online red shops worth going to.

It also needs to be in design and creativity.

Combine the characteristics of the brand

In order to attract more people to sign in.

END

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