Ruixing Coffee will build 2000 stores this year
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Guo Jinyi, co-founder and senior vice president of Luckin Coffee, announced that 2000 stores would be set up across the country by the end of the year.
This time, Luckin Coffee announced his foray into the field of light food and announced that he would join hands with three of the world's top light food suppliers to provide consumers with high-quality light food products. The three suppliers are Bicaver, the largest fresh food company in the UK, Baimai, an 80-year-old American food company, and Cofco, one of the top 500 in the world.
Guo Jinyi said that Luckin Coffee has completed the layout of 809 stores since its operation, serving more than 3.5 million users and selling more than 1800 million cups. Relying on big data and mobile Internet technology, Luckin Coffee continues to optimize business processes and enhance customer experience. According to statistics, the average completion time of outgoing orders has been reduced to 18 minutes, the overtime rate of "30-minute slow compensation" has been reduced to 0.4%, and user satisfaction has reached 99.3%.
Industry insiders believe that Luckin Coffee's 50% discount subsidy war for light food, on the one hand, will help to continue to enrich the product line and meet the more diverse and healthier dietary needs of the majority of users; on the other hand, it will also help to increase the consumption frequency of users. to create an one-stop light food catering platform with coffee as the core product.
Guo Jinyi, co-founder and senior vice president of Luckin Coffee, announced that all light foods in Luckin Coffee's stores across the country will be 50% off from now on to the end of the year.
Luckin Coffee, founded by Qian Zhiya, the former COO of China excellent car Group, was put into trial operation in January 2018 and officially opened on May 8. Luckin Coffee advocates the brand strategy of "Any Moment" and carries out in-depth strategic cooperation with more than 20 top coffee suppliers such as Shelley, Franka, Fabry and Fonterra in coffee equipment and raw materials.
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