Brazilian coffee merchants seek Chinese partners more Brazilian boutique coffee is expected to smell good in China

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Xinhua News Agency reporter Chen Weihua

This will be the first trip to China by Albinati, a Brazilian coffee maker. As the general manager of the South Minas Coffee Cooperative in charge of market development, he has a major mission, that is, to attend the first China International Import Expo in Shanghai, China, to seize the opportunity to open the market for its boutique coffee and make more Brazilian boutique coffee fragrant in China.

Brazil has 26 states and one capital federal district, 17 of which produce coffee, making it the world's largest coffee producer and exporter, while Brazilian coffee produced in Minas Gerais, where the South Minas Coffee Cooperative is located, is particularly prestigious. South Minas is the second largest coffee cooperative in Brazil, with a total of 7000 participating farmers, with an annual output of 1.5 million bags of high-quality coffee, which has been sold to more than 10 countries and regions, including Italy, the United States, Japan and South Korea.

"the local soil of our region is particularly suitable for growing coffee. It is of high quality and is famous for its high quality. This time we will use the Expo to introduce our coffee products to Chinese consumers and strive to open up the Chinese market as soon as possible. " Albinati told Xinhua.

The South Minas Coffee Cooperative has a special coffee evaluation room, and a number of professionally trained tasters evaluate the quality of coffee produced by different farmers every day. Maria, who will also attend the China Expo, is one of them. "our boutique coffee strictly complies with the relevant international coffee quality certification standards, and all tasters have been professionally trained. We will score the aroma, acidity and aftertaste of a cup of coffee, make a comprehensive judgment, and finally determine its score. Usually, only those with a score of more than 80 can be called fine coffee. " Maria introduced.

According to Albinati's vision, the South Minas Coffee Cooperative will look for a local partner in China to gradually introduce its boutique coffee to China and build new brands according to the tastes and habits of Chinese consumers. "this time we will also go to Alibaba Group to learn China's advanced e-commerce concept." He said.

The Guashupe Coffee Cooperative, also located in Minas Gerais, is twice the size of the South Minas Coffee Cooperative and has 14000 farmers. Last year, it produced 6 million bags, including tens of thousands of bags of boutique coffee, which were exported to many countries and regions.

Montero, the new product manager of the cooperative, was sent to China by the cooperative in 2005 to open a Brazilian boutique coffee shop in Xi'an. He told Xinhua that the initial test of the water was not the right time, and finally dabbled. The holding of the China Expo has brought new hope to the Guashupei Coffee Cooperative. "We know that coffee consumption in China is gradually increasing, especially the rapid expansion of young consumers. I hope that the holding of the Expo will bring more market opportunities to Brazilian boutique coffee. " He said.

In Guashupei, a groundbreaking international competition for Brazilian coffee has just come to an end. Of the 29 appraisers, 4 are from China. Jin Xiaoman, a native of Xi'an, China, has 7 years of experience and owns a coffee shop of his own. She said: "this time I came to Brazil to taste a lot of coffee from different places. I feel that on the whole, the taste of Brazilian coffee is very suitable for Chinese consumers. If they had a chance to drink the same coffee, they would like it, too. "

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