"Lucky is open to join"? The official refutes the rumor: do not accept any form of joining

Today 25, Ruixing coffee morning official micro bo released a statement said,"lucky coffee,""Ruixing coffee" are Ruixing coffee legally registered trademarks, protected by the national trademark law, lucky coffee(Ruixing coffee) operation mode is 100% direct sales, do not accept any form of joining.

Recently, the news that Ruixing Coffee accepted joining spread online again. And the previous few times in the street to tell each other, whisper, to spread false information in different ways, this time is someone openly put traffic on the network, carry on the publicity.

The small blue cup "joins in the investment promotion advertisement" once to publish, then spreads is noisy. A few months ago, we once popularized the truth of joining news to everyone. Our coffee workshop once sent a tweet [Be careful of "joining" swindlers. Ruixing Coffee officially stated that it is a direct-sale store and does not accept any form of joining]

To say that the most popular coffee in the coffee market is Ruixing coffee, opening a Ruixing coffee shop must be a full money-making business. Baidu has a lot of advertising information about Ruixing:

Recently lucky post bar, lucky bar owner remind everyone to say, everyone careful "join" liar, purely to their own website drainage, defrauding everyone information, money, please be sure to know,"lucky coffee" for direct shop, do not accept any form of joining, there are some pretend official website should also be careful.

"Suspected" Ruixing official website, website: www.yklide.com/jiameng.php

In April, Ruixing Coffee issued an official statement. Please know that Ruixing Coffee is a direct-sale store and does not accept any form of joining.

"Fake" lucky official website, but also a lot of information to join.

The reason why Ruixing Coffee made this statement is that recently Ruixing Coffee found that users registered similar accounts such as "lucky coffee join" on social platforms such as Weibo and WeChat, posing as lucky coffee joining agent for illegal activities such as joining investment attraction.

Joining method is written in a model_method 1: invest 400,000 yuan, join a whole store; method 2: invest 50,000 - 100,000 yuan, do not participate in the operation and open a store, only enjoy the dividend at the end of the year.

Old shop transformation: general middle-grade decoration restaurant transformed into coffee shop, take the practical area of 50 square meters as an example, transform a Ruixing coffee shop, buy tables and chairs, clothing, tableware, kitchen utensils, making signboards, etc. about 50,000 yuan. Unified door head and interior decoration update about 50,000 yuan, plus joining fees, deposits and necessary publicity fees, about 200,000 yuan investment can be very good operation.

The following is the full text of the statement:

Statement on counterfeiting our trademarks and company names

Ruixing Coffee is positioned as a new retail professional coffee operator. Since its trial operation in January this year, Ruixing Coffee has distributed more than 1400 stores in 21 cities in China, such as Beijing, Shanghai, Guangzhou, Xi'an and Qingdao, with sales volume of more than 30 million cups, and has developed into the second largest chain coffee brand in China.

Our company recently found that there are users registered on Weibo, WeChat and other social platforms such as "lucky coffee join" and other similar accounts, posing as lucky coffee join agent identity to join investment promotion and other illegal activities.

We hereby solemnly declare that "Lucky Coffee" and "Ruixing Coffee" are legally registered trademarks of our company and protected by the National Trademark Law. At the same time, lucky coffee(Ruixing Coffee) operation mode is 100% direct sales, do not accept any form of joining. Please be careful and avoid being cheated. For the infringement of the above-mentioned illegal personnel, our company has initiated legal procedures to resolutely stop and severely crack down on similar incidents, and we also welcome you to report such incidents.

Our official micro blog account name is "lucky coffee lucky coffee", Weixin Official Accounts platform is "lucky coffee lucky coffee", if you have any needs, you can contact us at lucky coffee backstage.

Luckin Coffee Luckin Coffee

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What do netizens think?

@Daniel: Ruixing Coffee official said there is no form of joining, swindlers also cheat joining fees, if there is a place or shop, can cooperate, the form is transfer/lease to Ruixing Coffee.

@ Quiet... Why can scammers post information on websites and why websites don't filter? Without blocking false information, someone will definitely be cheated. I don't know who the sucker is, poor thing!

@ The only Qivien: The speed of opening a store is really fast, which makes people mistakenly think that they have joined.

@Sayi_Cat Ning: I did hear that there were fake affiliates before. I don't know if anyone was cheated.

I remember the article "Ruixing Coffee 50 meters away from Starbucks" in the operation of big coffee Zhu Mingchi water. The article gave Ruixing a detailed account of the cost and sales of a single store.

First, the calculation formula of break even point (BEP) of Ruixing Coffee is given:

Profit = Sales Revenue-Cost = Sales X Unit Price-Cost = Unit Price X Sales-Variable Cost per Unit X Sales-Fixed Cost

Four parameters are involved in the above formula: unit price, sales volume, variable cost per unit, and fixed cost. (Of course, the fixed cost and variable cost here are not strictly accounting classifications, and only the main business cost is considered, excluding advertising expenses, accounting and financial expenses, etc.) The results are for your reference only.)

From the above table, we can roughly estimate the single-store operation data of Ruixing Coffee as follows: the fixed cost is about 1774 yuan/day, and the variable cost per cup of coffee beverage sold is about 5 yuan. Let's plot the cost versus revenue curve for a cup of coffee that sells for $12.

As you can see from the chart above, the break-even point for a single store is 253.4 cups sold daily.

(Note: The above content comes from Zhu Mingchi's article "Lucky Coffee 50 meters away from Starbucks")

Simply put, 253.4 cups of coffee sold per day would break even on the basis of 22 working days per month.

Economic depression, money is not easy to earn, you and I are the same, and Ruixing's actual operating data has not yet come out, join in the end can not make money still do not know? The former late night Starbucks Ruixing Coffee Vice President "Guo Jinyi" withdrew from shareholders? What kind of signal is that?

As the general public, when you get a money-making information with a lot of people, it's either a little fake, or a little late, or it's a pit...