Car companies play tricks Coffee mixed with Automobile Circle

If you have been to Germany, you must be familiar with the logo in the picture above, because the streets are full of Tchibo shops. From coffee to kitchen utensils, clothing, and even mobile communications, travel agencies and power supplies, Tchibo has transformed from one of the world's largest coffee sellers to the forefront of German retailing. Two days ago, Tchibo hooked up with Opel again. This time, the two "babies" want to play tricks in car marketing. Cigarettes, beer, mineral water, grilled fish fillets, liquor drinks, instant noodles, ham sausages, we also sold big cars, and the passengers in front took their legs back.)

In 2013, Opel's share of the most important European market finally stabilized after 15 consecutive years of decline, which led GM to make higher demands on Opel. In March, Ammann, chairman of Opel's supervisory board, revealed that Opel would achieve higher growth this year amid a slight increase in the European market. Judging from its performance in the first half of the year, Opel also did well. From January to June, Opel's market share in 11 European countries increased, and Opel Mokka (European version of Buick Ankora) became the best-selling SUV in Germany. (Mokka... Let people smell a smell of coffee)

It is worth mentioning that this time Opel also launched a customized version of Adam Jam for Tchibo, which is very suitable in color-chocolate brown and cream white. The customized version of the car is limited to 750. In addition, users who buy or rent a car through Tchibo will receive a 199 euro coffee machine provided by Tchibo, as well as 50 Tchibo coffee capsules. It should be added that the Cafissimo LATTE coffee maker given by Tchibo is a new product in the Tchibo product line. If you want to use this machine to make coffee, you have to use coffee capsules.

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