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Cross-border Cooperation, a New Feast of Coffee and Film

Published: 2026-04-29 Author: World Gafei

Last Updated: 2026/04/29, The emotional film "where does it come from, where to go", shot by Yueqing director Wu Qin, carries on cross-border strategic cooperation with Firefox Coffee, the first Guatemalan-themed chain brand in China, and will hold a national release and press conference on cross-border strategic cooperation with Firefox Coffee on September 10 in Shanghai Firefox Coffee experience Store. The film was released nationwide on September 16, hand in hand with Firefox Coffee to bring a call to the audience.

The emotional film "where does it come from, where to go", shot by Yueqing director Wu Qin, has a cross-border strategic cooperation with Firefox Coffee, the first Guatemalan-themed chain brand in China. A press conference on "National release and Cross-border Strategic Cooperation with Firefox Coffee" will be held at the Shanghai Firefox Coffee experience Store on September 10. The film was released nationwide on September 16, hand in hand with Firefox Coffee to bring the audience a feast of movies and coffee!

The film is co-starring Hou Changrong, a powerful actor, Huo Zun, a new generation of Chinese original music talent, and Zhou Baizhen, a cute child master. In addition to bringing the beauty of the Nanxi River into the film, the theme qu Yueqing folk song "to the Bird" is adapted by Huo Zun and sung in Yueqing dialect, showing a refreshing melody in the film, very melodious and moving. This film also won the best cinematography award of the 12th Iskia International Film Festival in Italy, which is the only Chinese film shortlisted and awarded at this film festival, and has been highly praised by filmmakers at home and abroad.

This is a typical MiyazakiHayao-style film, a perfect presentation of beauty and meaning. With concise techniques and beautiful lens language, the film tells the story of an old man and a child who accidentally exchange souls, embark on a journey to find relatives together, and find their own clarity in the tranquil and freehand landscape and in the simple countryside of folk customs. the noise and dexterity of the world dissipated in the "unbridled" laughter and tears, and finally transformed into a warm story of growth.

"Firefox Coffee" is a native old manor coffee brand in Guatemala. Since 2013, it was officially introduced to China by Zhonghe Investment Management Co., Ltd. with the assistance of Guatemala-China Chamber of Trade and Cooperation. The top and most pure Guatemalan coffee and coffee culture production standards are introduced into China, committed to making the most perfect coffee in the world and building the first Guatemalan-themed coffee chain brand in China.

The strategic partnership between Firefox Coffee and the film is the perfect combination of coffee and the film. In conjunction with online and offline platforms, Firefox Coffee will give the most perfect coffee to fans who watch the film in major cinemas, while watching the film, they will also enjoy the unique Guatemalan coffee culture. It is hoped that this film will become the first Chinese film to enter Guatemala and really build a bridge of cultural friendship between the two countries.

Mellow coffee and fresh and simple film enjoy the combination, in the free narrative, in the mellow tip of the tongue temptation, let us away from the noise and impetuous, get peace and warmth of the soul.

Enjoy a cup of Firefox coffee and enjoy a simple movie. On September 16, we went to a warm appointment.

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