Luckin Coffee was selected as China's TOP10 on the list of Global Innovation Enterprises.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
On February 20, the famous American business magazine Fast Company released the 2019 list of the world's most innovative companies. Luckin Coffee, who has been in operation for one year, was selected as the "TOP 10 most innovative company in China" and became the fastest company on the list.
In the list of "Chinese innovative Enterprises TOP 10" released by Fast Company, Meituan ranked first, while Alibaba, Kuangshi Technology, Ant Financial Services Group, Luckin Coffee and other companies were selected. "Fast Company" commented that Luckin Coffee is a fast-growing chain coffee brand in China. It was launched in 2018 and quickly built more than 2000 stores close to users by the end of the year. Ruixing is making rapid efforts to make coffee a consumption habit of the Chinese people, especially among office workers. Luckin Coffee quickly became Starbucks' most powerful challenger through lower prices and the launch of coffee wallets with recharge discounts. Ruixing's rapid expansion has forced Starbucks to cooperate with Alibaba in an attempt to stay competitive with Ruixing in the delivery area.
In addition to the fast layout of coffee stores, Luckin Coffee has also achieved "fast" growth in the rising reputation of users. By the end of 2018, the average completion time of Luckin Coffee orders was 21 minutes and 26 seconds, the average delivery time of outgoing orders was 17 minutes and 39 seconds, and customer satisfaction was 99.6%. In terms of product quality, Luckin Coffee's coffee beans won the gold medal at the 2018 IIAC International Coffee tasting Competition in Milan, Italy in December 2018.
Fast Company's list of the most innovative companies in the world is recognized as one of the most valuable lists in the global business sector. By looking for the most dynamic and growing companies around the world, it highlights its far-reaching impact on the industry and provides the direction for global business innovation. More than 30 senior editors, journalists and experts have been selected from many dimensions, such as creative business ideas and fast growth, among 35 industries around the world, they have been selected as the top 50 most innovative enterprises in the world in 2019 and the top 10 most innovative enterprises in China.
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