Luckin Coffee scene store Luckin Coffee opened a "hot theme store"!
In 2021, Luckin Coffee opened his first theme store--
Chongqing "Hot theme Store"
On January 25, Luckin Coffee's first "hot theme store" officially opened in Yuzhong District, Chongqing, which is also the first theme store opened by Luckin Coffee this year.
It is nothing new for Luckin Coffee to open a theme shop, but it is a bit special to have a look at the characteristics of this theme coffee shop.
According to a message released by Luckin Coffee on the official account, the "spicy theme shop" is located opposite the landmark Hongya Cave in Chongqing, that is, the former site of the military attache of the Soviet Embassy. In terms of store shape, this theme cafe is different from the traditional cafe. It is completely different from the blue and white main tone of Luckin Coffee's ordinary stores in the past. "spicy theme store" focuses on cool style, with a combination of red and white, metal and glass elements. The tone of the whole store is mainly red and white, red naturally represents spicy, white represents cool.
In addition, the "anti-spicy intelligence wall" in the store is a major landmark building of the store. More than 3000 flipped boards hide spicy information, and consumers can use a combination of flipping boards to collage their own spicy quotes, which is an excellent scene for the store to clock in and take photos.
It is worth noting that in this Luckin Coffee theme store, you can also drink a small black cup SOE Yega Xuefei.
In early December last year, Luckin Coffee launched a high-end product-the small Black Cup SOE Yega Sheffield. This boutique SOE limited series includes Yega Sheffield American style and Yega Sheffield lattes. The coffee beans used in the small Black Cup are Arabica coffee beans from the Yega Sheffei region of Ethiopia. At present, the small Black Cup SOE Yega Xuefei has been on the shelves in Beijing, Shanghai and national theme stores. Now you can drink it in this theme store in Chongqing.
In addition to Lucky's new product small black cup SOE Yejasuefei has landed stores, Luckin Coffee said that there are three Chongqing city limited cup covers launched at the same time.
In fact, Luckin Coffee has also opened a variety of theme stores before.
Based on the "infinite scene" brand strategy, Luckin Coffee has created many characteristic theme stores throughout the country. From 2018, Luckin Coffee has opened a series of stores with distinct themes across the country.
Such as:
Luckin Coffee opened his first Imperial Palace theme store on Sept. 19, 2018.
On October 30th, 2018, Luckin Coffee opened a Feng Tang theme store.
On March 25th, 2019, Luckin Coffee and Tencent QQ jointly built a theme store for the 20th anniversary of Tencent QQ.
On August 5, 2019, Luckin Coffee opened the NetEase Yun Music theme store under the name of NetEYun Music.
Luckin Coffee also opened China's first aerospace-themed coffee shop on October 22, 2019, and took the lead in introducing fully automatic coffee robots to create a new model of unmanned retail.
On November 18, 2019, Luckin Coffee opened a theme store for Tang Poetry in Xi'an.
……
Luckin Coffee's characteristic theme stores in different scenes provide consumers with a diversified experience. Industry insiders believe: "from opening a theme store to continuously pushing through the old and bringing forth the new, Luckin Coffee, after the storm, is accelerating & # 39; returning & # 39 Continue to activate new vitality and inject innovative experience into the consumer market. "although Luckin Coffee exposed the financial scandal, Luckin Coffee has basically remained normal in operation so far. According to reports, more than 60% of Lucky's 3898 self-owned stores made a profit in November 2020.
Photo: Luckin Coffee official WeChat
- Prev
The United States has become the largest export market for China's coffee machine industry in 2020! Future trend of coffee machine
Professional coffee knowledge exchange more coffee bean information Please pay attention to coffee workshop (Wechat official account cafe_style) Coffee as one of the three major drinks in the world, both coffee drinks and coffee utensils are in great demand. As an important production base of coffee machine in China, with the continuous expansion of Chinese coffee market, the demand for coffee machine is also increasing. According to the forward-looking economy
- Next
In 2021, Starbucks' latest earnings report revenue of $6.7 billion fell short of expectations, and the chief operating officer announced his resignation.
On January 27th, Starbucks released its latest fiscal year figures for 2021. Starbucks reported net revenue of $6.75 billion in the first quarter of fiscal 2021, below market expectations of $6.92 billion. In the first quarter, earnings per share were $0.53, compared with market expectations of $0.51, compared with $0.74 in the same period last year. Same-store sales fell 5% in the first quarter, and the market is expected to decline 4.2%. At the same time
Related
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m
- Which brand of coffee filter paper is good? How to use hand filter paper? Do you need to wet the filter paper for hand coffee? Does filter paper smell?
- Can ice water be used to make coffee? What degree of water is the most suitable for making coffee by hand? How fine should I use to grind hand-brewed coffee?
- Does the coffee strainer work well? Why does the fat taste of espresso coffee taste bitter? What does Espresso's Crema mean? How to make good American coffee?