Luckin Coffee scene store Luckin Coffee opened a "hot theme store"!

In 2021, Luckin Coffee opened his first theme store--

Chongqing "Hot theme Store"

On January 25, Luckin Coffee's first "hot theme store" officially opened in Yuzhong District, Chongqing, which is also the first theme store opened by Luckin Coffee this year.

It is nothing new for Luckin Coffee to open a theme shop, but it is a bit special to have a look at the characteristics of this theme coffee shop.

According to a message released by Luckin Coffee on the official account, the "spicy theme shop" is located opposite the landmark Hongya Cave in Chongqing, that is, the former site of the military attache of the Soviet Embassy. In terms of store shape, this theme cafe is different from the traditional cafe. It is completely different from the blue and white main tone of Luckin Coffee's ordinary stores in the past. "spicy theme store" focuses on cool style, with a combination of red and white, metal and glass elements. The tone of the whole store is mainly red and white, red naturally represents spicy, white represents cool.

In addition, the "anti-spicy intelligence wall" in the store is a major landmark building of the store. More than 3000 flipped boards hide spicy information, and consumers can use a combination of flipping boards to collage their own spicy quotes, which is an excellent scene for the store to clock in and take photos.

It is worth noting that in this Luckin Coffee theme store, you can also drink a small black cup SOE Yega Xuefei.

In early December last year, Luckin Coffee launched a high-end product-the small Black Cup SOE Yega Sheffield. This boutique SOE limited series includes Yega Sheffield American style and Yega Sheffield lattes. The coffee beans used in the small Black Cup are Arabica coffee beans from the Yega Sheffei region of Ethiopia. At present, the small Black Cup SOE Yega Xuefei has been on the shelves in Beijing, Shanghai and national theme stores. Now you can drink it in this theme store in Chongqing.

In addition to Lucky's new product small black cup SOE Yejasuefei has landed stores, Luckin Coffee said that there are three Chongqing city limited cup covers launched at the same time.

In fact, Luckin Coffee has also opened a variety of theme stores before.

Based on the "infinite scene" brand strategy, Luckin Coffee has created many characteristic theme stores throughout the country. From 2018, Luckin Coffee has opened a series of stores with distinct themes across the country.

Such as:

Luckin Coffee opened his first Imperial Palace theme store on Sept. 19, 2018.

On October 30th, 2018, Luckin Coffee opened a Feng Tang theme store.

On March 25th, 2019, Luckin Coffee and Tencent QQ jointly built a theme store for the 20th anniversary of Tencent QQ.

On August 5, 2019, Luckin Coffee opened the NetEase Yun Music theme store under the name of NetEYun Music.

Luckin Coffee also opened China's first aerospace-themed coffee shop on October 22, 2019, and took the lead in introducing fully automatic coffee robots to create a new model of unmanned retail.

On November 18, 2019, Luckin Coffee opened a theme store for Tang Poetry in Xi'an.

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Luckin Coffee's characteristic theme stores in different scenes provide consumers with a diversified experience. Industry insiders believe: "from opening a theme store to continuously pushing through the old and bringing forth the new, Luckin Coffee, after the storm, is accelerating & # 39; returning & # 39 Continue to activate new vitality and inject innovative experience into the consumer market. "although Luckin Coffee exposed the financial scandal, Luckin Coffee has basically remained normal in operation so far. According to reports, more than 60% of Lucky's 3898 self-owned stores made a profit in November 2020.

Photo: Luckin Coffee official WeChat