The relationship between PetroChina easy Jet Coffee and Lian Coffee

EasyJet Coffee set up a company.

According to the information on the company's website, easy Coffee (Beijing) Co., Ltd. was established on February 9, with a registered capital of 60 million yuan and legal representative Ye Huiqing. The scope of business includes catering services, food sales, business management, business management consulting, and so on. The company is jointly owned by Sinopec easy Jet sales Co., Ltd. and Shanghai Lianxian Business Consulting Co., Ltd., according to the examination of equity penetration.

It is worth noting that at the end of last year, Sinopec also set up a joint venture with Lian Coffee. After the two sides reached a cooperation, the cooperative brand "easyJet Coffee" will enter more than 30,000 gas stations in Sinopec on a large scale and adopt the mode of "delivery + store consumption".

In September last year, Sinopec, the convenience store with the largest number of chain stores in China, entered the coffee industry and launched a new brand "EasyJet Coffee" in its convenience store. Launch three series of products: 9 coffee (black and white coffee), 9 coffee (fashion specialty drink) and 9 coffee (boutique series).

After the two sides decide to cooperate to set up a joint venture company, they will jointly establish a management team with both coffee professional ability and Internet innovation ability, which will be responsible for the overall operation of EasyJet Coffee. EasyJet Coffee will also "continue to create three series of coffee products that perfectly match the scene of Sinopec gas station. At present, the first store of" easy Coffee "in Beijing has been officially opened for business at Longyu Yuquan Gas Station in Beijing.

* Image source: Internet