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Honey snow ice city issued an apology due to food safety problems. How many stores are there in honey snow ice city?

Published: 2026-01-12 Author: World Gafei

Last Updated: 2026/01/12, On May 14, a number of media reported that there were hidden food safety problems in some stores in Honeyue Ice City. Among them, the stores of Honey Snow Ice City Co., Ltd., Yongan Street in Zhengzhou, Daguanyuan in Jinan and Mahu Commercial Street in Wuhan, tamper with the date labels of Kaifeng ingredients, change the expiration date of ingredients at will or not record the expiration date of tracking cards, and illegally use overnight ice cream milk and tea.

On May 14, a number of media reported that there were hidden food safety problems in some stores in Honeyue Ice City.

Among them, the stores of Honey Snow Ice City Co., Ltd., Zhengzhou Yongan Street Store, Jinan Daguan Garden Store, Wuhan Mahu Commercial Street Store, tamper with the date label of Kaifeng ingredients, arbitrarily change or not record the preparation deadline of food "expiration tracking card", illegal use of overnight ice cream milk, tea soup, milk tea and other ingredients, lemon skin does not clean and other health problems and food safety risks.

For example, some employees re-labelled the pure milk that was opened at 12:00 on March 27th and abandoned at 12:00 on March 28th and abandoned at 10:00 on March 28th and 10:00 on March 29th.

In response, Michelle Bingcheng issued an apology on its official Weibo on May 15 and set the Weibo to the top mode, and related topics quickly made it to the top of Weibo's list.

Michelle Ice City said in an apology statement:

After the incident, the company actively cooperated with the supervision and inspection of governments at all levels, and immediately set up a special handling team led by the general manager to investigate and rectify the serious violations of the stores. In addition, the stores involved in the media reports have been ordered to close down for rectification, and in accordance with the relevant laws and regulations and the relevant agreements in our "franchise contract" The stores involved will be dealt with accordingly, and we will announce the results separately.

The full text of the statement issued by Honeysnow Ice City

This morning, a media reporter found that the store where the Daguanyuan store in Jinan Ice City was located had been closed, and the words "Honey Snow Ice City, internal training, suspension of business" had been posted on the store door. Merchants around Honey Snow Ice City said that the store was closed on the morning of the 15th, and the staff of the store have not come since.

In addition, the Honey Snow Ice City platform, which was shown as "No. 1 in the sweet shop beverage list in central city" on the Meituan platform, has also been removed from the shelves. On WeChat Mini Programs, the store shows that it is "busy" and cannot order food.

According to public information,

Zhengzhou Cross-Strait Enterprise Management Co., Ltd. (formerly known as Zhengzhou Honeycun Trading Co., Ltd.) was established in April 2008. The legal representative is Zhang Hongfu. The top two shareholders of the company are Zhang Hongchao and Zhang Hongfu, each holding 47.5% shares.

The Honey Snow Ice City brand was founded in 1997, headquartered in Zhengzhou, founder Zhang Hongchao started with shaved ice, originated from a roadside stall, because an ice cream became popular unexpectedly, so far, Honeysnow Ice City has a history of more than 20 years.

Its products focus on ice cream, milk tea, fruit tea and other products, product prices are mostly less than 10 yuan, mainly college students as the representative of young consumer groups, stores are mainly located around the university, pedestrian streets, shopping malls and so on.

In terms of the number of stores, the number of stores in Snow and Ice City was only 7050 in 2019, but now it has nearly 15000 stores worldwide and is expected to exceed 20, 000 this year.

Honey snow ice city has officially joined the outside world since June 2007, and the franchise fee of the store is one of its ways of income. Honey snow ice city rapidly expands the market with the joining mode, and its biggest feature is to take the popular route in products, prices, channels and promotion. It is worth mentioning that behind the accelerated opening of honey snow ice city, which has more than 10,000 stores, there are individual stores that have not done a good job of the most basic food safety problems.

Industry insiders pointed out that the reasons for the frequent food safety problems in Honeysnow Ice City are mainly the expansion of low profits and the acceleration of store opening. For this claim, Honeysnow Ice City has not made any response.

Earlier, the media said that Honey Snow Ice City plans to list in A shares, the preparation for listing has reached the final stage, and the delivery table is already in the countdown. In addition, the Financial Associated Press pointed out in a report that the hope of landing in A shares in Honey Snow Ice City this year still exists, but first of all, it is necessary to stabilize the supply chain and ensure food safety, otherwise the later valuation will also be affected.

Finally, as netizens said: food safety is the bottom line, although Honey Snow Ice City is cheap, it should also ensure food safety, strengthen the examination and inspection of joining stores, do not let a piece of rat shit destroy a pot of soup.