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Where is the interesting noodle of Lu Zheng Yaofan Restaurant? Luckin Coffee founder Lu Zhengyao noodle shop plan exposed!

Published: 2026-01-12 Author: World Gafei

Last Updated: 2026/01/12, Do you still remember the catering brand Lu Zhengyao was preparing before? today, there are media reports that Lu Zhengyao's small noodle business plan has made a new step forward. According to the exclusive report of Tech Planet, Lu Zheng Yaofan, named "interesting noodles", will give priority to entering 14 first-tier or new first-tier cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xiamen, Jinan, Tianjin, Wuhan, Xi'an and so on.

Do you still remember the catering brand Lu Zhengyao was preparing before? today, there are media reports that Lu Zhengyao's small noodle business plan has made a new step forward.

According to the exclusive report of Tech Planet, Lu Zheng Yaofan, named "interesting noodles", will give priority to entering 14 first-tier or new first-tier cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xiamen, Jinan, Tianjin, Wuhan and Xi'an.

At present, Meituan is searching for "interesting noodles". The address is Building 1, No. 16 Guangshun South Street, that is, Donghuang Building, which is located at the entrance of Wangjing South Metro. At present, the shop has entered the final stage of decoration, and the renovation is expected to be completed in 10 days. From the recruitment information, Xindian noodle shop is looking for kitchen helpers.

On May 12, a search for "Xiaomian Diary" in Meitu takeout software showed that there was only a piece of information on the ground floor of Donghuang Building in Wangjing, Beijing. At that time, Lu Zhengyao rented a whole floor as an office, adjacent to wework, bilibili, Sony and other enterprises, about 2000 square meters as an office, about 2000 square meters, and the rent was 8.50 yuan per square meter per day, so the monthly rent was more than 500000 yuan. At that time, a source predicted that the store of Lu Zhengyao's first noodle shop was likely to be here.

The two geographical locations are exactly the same.

For Lu Zhengyao's first noodle shop, from the decoration style, the decoration style of "interesting noodles" focuses on Japanese style, which is quite similar to the style of the previous Luckin Coffee brand.

On the menu, "fun noodles" will offer eight series including noodle family, freshly fried topping noodles, fresh stewed topping noodles, ready-made stewed goods, specialty snacks, bowl chicken, dessert drinks and special cold dishes, each series will also have a different SKU.

In addition, according to Tianyan's App information, recently a number of companies have applied to register "funny noodles" trademarks, and the international classification includes advertising sales, convenience foods, and so on. Applicants include tongue Tip Technology (Beijing) Co., Ltd., Jinan Mengmeng Tiger Mengmeng Network Technology Co., Ltd., and most of the current trademark status is in the process of application.

Among them, there is news that "interesting noodles" is the name of the catering brand prepared by Lu Zhengyao, founder and chairman of Luckin Coffee, and its main operating company is tongue Tip Technology (Beijing) Co., Ltd. The major shareholder is Zhang Ying, Lu Zhengyao's old subordinate (once a shareholder of Shenzhou excellent car).

According to public data, tongue Tip Technology (Beijing) Co., Ltd. was established in August 2020 with a registered capital of 10 million yuan and the legal representative is Wang Hailong. Shareholder information shows that Zhang Ying is a major shareholder and suspected actual controller. At present, tongue Tip Technology has invested in more than a dozen companies, distributed in Wuhan, Xi'an, Chongqing and other places.

In addition, tongue Tip Technology (Beijing) Co., Ltd. has applied to register a number of pasta-related text and graphic trademarks, such as "small noodles return to Shu", "small noodle diaries", "interesting noodles" and so on.

On May 12, the day Lu Zhengyao re-started the "noodle restaurant" field, tongue Tip Technology (Beijing) Co., Ltd. sent the brand manual to the employee manual. According to the current brand manual, tongue Tip Technology uses Beijing as its headquarters and will set up four food R & D centers in Beijing, Xiamen, Guangzhou and Chengdu. Other cities are also promoting site selection, including Shenyang, Xi'an, Hangzhou and so on.

In addition, according to the brand manual, "funny noodles" should tell good stories, have good tastes and create good experiences. In addition, according to related news: tongue Tip Technology divides the country into two regions, which are headed by Li Jun and Zhou Bin (Zhou Bin and Li Jun are former vice presidents of Ruixing), while Qian Zhiya (Luckin Coffee's former CEO) pays more attention to Shenzhou excellent cars, through which Lu Zhengyao hopes to reshape the small noodle industry.

At present, Lu Zhengyao may be determined to make a big career anew. However, after the fake storm of Lucky, it will take more time to verify whether Lu Zhengyao can succeed in starting a new business.

* Image source: Internet