Beijing Tongren Hall, a century-old brand, how much is it to stay up late at night? Stay up late to drink ginseng and stay up all night, okay?

After the popularity of "beer / cola plus Chinese wolfberry" and "traditional Chinese medicine in coffee", some people suddenly invented a new product, "stay up late". And there are many brands that have launched this product.

What is "staying up all night"? According to the literal understanding: water suitable for staying up late to drink.

It looks like 👇.

It is understood that at present, the hot "stay up late water" in the market mainly refers to the addition of drinks such as ginseng, jujube, gong chrysanthemum, Luohanguo and honey.

In a red book, there are more than 420000 notes about staying up late.

When looking at the related topics in a red book, most of the recommended copywriting is based on the labels of "stay up late to repair the welfare of the immortal party", "necessary for workers", "artifact of staying up late", "bald baby worth having", "immortal water", "oil scraping water" and "health-preserving tea" series. It is also said to have attracted the attention of many young people who are anxious to stay up late.

Topics such as # Shanghai Internet celebrities staying up late soaking whole ginseng in the water and # Xiamen tea shop offering to stay up late scraping oil and water can also be seen on Weibo.

According to incomplete statistics, the brands currently launching "stay up late" include Tongrentang, Zhang Zhongjing, Wang Laoji and other well-known brands. In addition, there are Chunfeng Yangshen Tea, Hetian Water Shop, if you encounter Jiangnan Guofeng Tea, stewed 24 Chapter Ancient Tea, Huali Yuanqi Research Institute and other emerging brands.

Take the "stay up late" launched by the century-old brand "Tongrentang know Health" as an example.

According to Dianping, the menus of one of the stores in Tongrentang know Health include "Herbal drink menu" and "Health Coffee menu", in which "stay up late" is classified as "Herbal drink menu".

In terms of price, the content of a bottle of 500ml "stay up late" is 38 yuan, and marks the word "hot".

The "stay up late water" here refers to the cold bubble extraction of traditional Chinese medicine, and the obvious sign on the packaging is that there are common health ingredients such as ginseng, red jujube, gong chrysanthemum and Luohanguo floating in the bottle.

Previously, Health has also launched a series of health-preserving coffee in the field of cross-border coffee, such as Chinese wolfberry latte, Luohanguo American style, cinnamon cappuccino and so on.

However, it is reported that the so-called "stay up late water" is not as refreshing as "coffee" when staying up late. The function of "staying up late water" is to nourish the liver and protect the liver and relieve fatigue. It is mainly a health drink made from some Chinese herbal medicines that replenish qi.

On Weibo, there is a # Shanghai Internet celebrity staying up late with the whole ginseng in the water. The topic says that many young people in Shanghai are popular to drink a health drink called "stay up late". The ingredients are royal jelly, honey, red jujube, fetal chrysanthemum and Pueraria lobata, which are not expensive and cost only 25 yuan. Similarly, the characteristic of "staying up late" is that the whole ginseng is soaked in the bottle.

Another # Xiamen tea shop launched the topic of staying up late and scraping oil and water # the topic is that a fruit beverage shop in Xiamen that focuses on health preservation has also launched a new product, "stay up late". The store said: its newly launched "stay up late water" has added traditional Chinese medicine such as Pueraria, red jujube, fetal chrysanthemum and ginseng, which is specially prepared for the party that stays up late.

In this regard, some industry insiders pointed out: "stay up late" after the launch of the crazy pursuit of young people is more of a psychological comfort.

Although "staying up late", which is popular on the Internet, has attracted the attention of young people, there is a huge amount of traffic online, but the actual offline sales are not high, which reflects more of the short-term effect of online celebrity marketing.

Industry insiders said: "stay up late water" may not be suitable for all "stay up late star people", because the dosage and proportion of medicinal materials used can not be guaranteed.

Xiamen Hospital of traditional Chinese Medicine Nutrition Department dietitian also said: tea products with traditional Chinese medicine ingredients should consider the composition, population, season and adverse reactions and other factors, it is recommended to take health care under the guidance of professional doctors.

Finally, what I want to say is: in this era of fighting and Buddhism, everyone sacrifices their lives and stays up late crazily, it is better to save time to drink "stay up late water" with ginseng than to save time to plan how to "work and rest regularly". If you do not develop good work and rest time and get enough sleep, it is useless to drink more "stay up late water".

* Photo Source: Dianping Network

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