Xi Tea hand-made Store launches 50 New products Xi Tea original Leaf Tea is it good to drink the six traditional Chinese teas?

Xi Cha, as one of the well-known new tea brands, has brought its own online celebrity since it was born.

On September 19, Xi Tea opened the world's first "handmade store" in the ancient city of Nantou, Shenzhen. When it opened, it naturally attracted a large number of customers to line up to sign in.

"handmade shop"?

Obviously, this is not the regular type of store that likes tea.

However! It is worth noting that while launching the brand-new "face" store, Xi Tea is also very domineering with more than 50 new products, and the products are not ordinary (not bad street).

As the name implies, the biggest feature of this "handmade store" is "handmade", which means that most of the products in the store are made by hand.

It is understood that this shop has a total of three floors of space area, according to the area, the "handmade shop" has also drawn three product lines: hand-fried ice, hand-made tea, hand-made tea.

Xicha has developed a different product theme for each floor, such as the production and exhibition of a series of products are limited to the same floor, for example: the first floor is the hand-fried ice series, the second floor is the hand-made tea series, and the third floor is the hand-made tea series.

Among them, there are 7 kinds of products in the series of hand-fried ice, more than 20 kinds of products in the series of handmade tea, and more than 20 kinds of products in the series of hand-made tea.

The series of hand-fried ice is evolved from the classic products of the past, and the main change is to present it in the way of traditional hand-fried ice. In addition, this series also has manual processing and production process of raw materials such as black sugar, Deep-Fried Glutinous Rice Cake Stuffed with Bean Paste, cheese, fresh fruit and so on.

For example, this series of "hand-fried succulent grape ice" is inspired by the classic succulent grape product of the past.

In the production process, the grapes in hand-fried succulent grape ice are peeled by hand, and the whole pulp and cheese of Jufeng grape and fried ice pulp are added, and finally hand-made smoothies are made in the traditional way of stir-frying ice.

In addition to hand-fried succulent grape ice, it also includes "hand-fried coconut ice", "hand-fried sesame berry ice", "hand-fried longan raw coconut ice", "slow-squeeze all-fresh oil mandarin" and so on.

The handmade tea series is creative on the popular products before Xicha. It is made from the preferred fruit and tea varieties and special handmade ingredients, which are jointly created through many processes, including peeling the flesh or hand of the fruit, or hand-cutting, or hand-pounding, or shaking the juice out by hand, as well as combining with the bottom of the tea, compounding, adjusting the cup and so on.

Among them, the preferred fruits of favorite tea include Elvis Presley, mangosteen, Thai golden pomelo, guava and so on. (Elvis Presley has both! Happy tea is really good for you!)

The hand-made tea series is mainly composed of six major Chinese teas, including green tea, black tea, oolong tea, black tea, yellow tea and white tea. Consumers can choose either hand-made pure tea series or hand-tuned creative tea.

Hand-made pure tea products use traditional brewing methods. It is understood that there are 13 kinds of representative tea in this series, such as tobacco race, Anji white tea, Mengding Huangya, Yingde black tea No. 9 and so on. It is said that this was selected by Xi Tea's R & D team from 30 to 40 kinds of tea in the production area in several months.

On the other hand, the hand-tuned creative tea products are creatively mixed with cups or combined with fruits according to the flavor characteristics of different tea leaves.

In terms of price, most of these items are priced in the range of 26 yuan to 50 yuan, of which the most expensive "Big Elvis Durian" is 138 yuan.

It is also worth noting that hand-fried ice cups that like tea use custom ice cups. The advantage of custom ice cups is that it is convenient for customers to eat fruit directly. In order to facilitate customers to eat fruit directly, the lid also uses a switch setting. There are some special ice cups with ice in the lower half.

Judging from the innovative new products launched by Xi Tea, it is not difficult to find the following points:

Xi tea uses the classic products of the past to carry out innovation; the fruit series of Xi tea has been upgraded, such as Elvis Presley, mangosteen, Thai golden pomelo, guava, and so on, and the price is not cheap. The unit price of "Big Elvis Elvis durian" is 138 yuan. Xi tea has also begun to make articles on cups, such as tailor-made cups for products.

Another point that is more interesting is that Xi Tea, as a brand of new tea, is interested not only in the development of new tea, but also in traditional tea. People in the industry have already pointed out that the scale of tea is much larger than that of coffee. This may be one of the reasons why Xi Tea wants to return to the original leaf tea and is produced through traditional brewing and presentation.

With the development trend of the larger the scale of tea, as far as the original leaf tea is concerned, the proportion of pure tea in the new tea brand has been further improved recently. at the same time, it has also begun to emphasize the origin and flavor characteristics of the original leaf tea. this year, many original leaf tea brands have emerged in the whole tea industry. For example, tea stone in Shenzhen is a shop based on original leaf tea, which sells 108 kinds of tea.

In the track where the new tea is becoming more and more popular, perhaps in the near future, the traditional original leaf tea will also shine a new spark on this track.

Picture source / network

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