Is Jay Chou's concept stock company suspected of pyramid selling? The legendary superstar who mainly sells bulletproof coffee applies for listing!

Taiwan's famous singer Jay Chou's concept stock, superstar Legend, has applied to be listed on the Hong Kong Stock Exchange at the end of the third quarter of this year, according to Taiwanese media reports.

Superstar Legend said in its listing application that it focused on selling health management-related products and skin care products through social ecommerce channels such as Wechat and signed a 10-year IP license agreement with Jay Chou's entertainer agency Jewell Music. Superstar Legend will be given priority for Jay Chou and his IP related projects. According to the income data of superstar legend, the company's main income is magic carcass bulletproof coffee, accounting for more than 70%.

The company, which was founded in 2017, includes not only Ye Xuan, but also Jewell, the boss of Jay Chou's brokerage firm, who jointly own 27.6% of the company, the Hong Kong Economic Daily reported. Famous songwriter Fang Wenshan is also the chief cultural officer of superstar legend, responsible for product marketing and creative strategy planning. Jay Chou does not directly own a stake in superstar Legend, but his mother, Ye Huimei, is seen as one of the company's shareholders. If the future superstar legend is successfully listed, Jay Chou's mother will have a chance to rise again.

Before IPO, Ye Huimei and Yang Junrong, director of Jay Chou one-man Economics, each held 50 per cent of Legend Key and 27.63 per cent of superstar Legend's pre-IPO stake. Regarded as a person of concerted action (a concerted actor refers to the act or fact that an investor, through agreements or other arrangements, jointly expands the number of voting rights in the shares of a listed company that he or she can control. The controlling shareholder group holds a total of 64.47% of the shares.

Superstar Legend has two main business directions: [IP creation and operation] and [magic carcass bulletproof coffee]. With regard to the operation of IP, the company is mainly involved in event planning and project management services. For Jay Chou's related intellectual property development business, including Jay Chou's large-scale concert, Zhou you Ji's related commodities, and Jay Chou's peripheral commodity development license, star products will also be launched for stars such as Fang Wenshan. The company has revealed that it hopes to use its proprietary star IP to empower its new retail business in the future.

But in 2020 and 2021, superstar legend suffered two cases in which bank funds were temporarily frozen because some funds in bank accounts were temporarily frozen by local government agencies on charges of pyramid schemes. In response to the two temporary freezing of accounts, Kunshan Market Regulatory Bureau issued two inspection opinions in June 2020 and June 2021 respectively, determining that they were engaged in new retail activities through legal distribution mode. Full release of frozen funds in July 2020 and July 2021.

As mentioned earlier, the legendary income of superstars is highly dependent on magic carcass bulletproof coffee. Sales of bulletproof coffee accounted for 83.0%, 72.8% and 72.4% of total revenue for the years ended December 31, 2019 and June 30, 2021, respectively. The company's profits in 2018, 2019 and 2020 were 8.8 million yuan, 22.7 million yuan and 75.6 million yuan respectively, with a compound annual growth rate of about 193.1%. But superstar Legend's profit in the first half of 2021 was 8.29 million yuan, down 87.4 percent from 65.8 million yuan in the same period last year.

The explanation for this superstar legend is that revenue has declined due to the lack of large-scale promotions and sales activities similar to [Ningbo Superstar Operation Super Night] since the second half of 2020.

Magic carcass bulletproof coffee is a weight management drink owned by superstar legends, with high-quality oils such as virgin coconut oil, medium-chain triglyceride MCT oil and New Zealand grass butter, according to officials. Magic carcass bulletproof coffee is also the largest company in China's bulletproof beverage market, with a market share of about 40.6%. The company is also developing and selling skin care products.

The concept of "bulletproof drink" is unfamiliar to most people. What is a bulletproof drink?

Bulletproof coffee, for example, is actually a drink that adds grass-fed butter or other high-quality oils to black coffee.

The principle of bulletproof coffee is based on a ketogenic diet. By reducing the proportion of carbohydrates in the diet, consuming only a small amount of protein, increasing the proportion of fat in the diet, forcing the body to break down body fat to provide the calories needed for life, and putting the body into a state of "ketosis", in order to achieve the effect of burning fat and losing weight.

However, according to the famous doctor Zhang Zhenrong in Taipei, although ketogenic diet can burn fat efficiently, it is likely to cause ketoacidosis, cause kidney failure, affect brain function, and lead to coma if carried out without authorization. In addition, experts do not recommend a long-term ketogenic diet, because it will put a burden on the body, bulletproof coffee will increase intestinal bad bacteria, and high fat content is very unfriendly to patients with heart disease, fatty liver, hyperlipidemia and so on.

As for Jay Chou's Magic Carcass Coffee, "look for the fattest you, easy, healthy and thin", we still have different opinions.

Photo source: magic carcass bulletproof coffee official website network