What are the three major brands of Honey Snow Ice City? Michelle Bingcheng invests in Guangdong Huicha Tea Beverage Brand

Milk tea shop is no longer satisfied with dry milk tea, the uneasy status quo of tea like tea is out of bounds and invest in SEESAW COFFEE. Nowadays, the appetite of Honey Snow Ice City is also growing, and it has been reported that Honeysnow Ice City has set up nine companies a year. The layout of Honeysnow Ice City in southwest China and Hainan Province is accelerating, and the Asian headquarters project of Honeysnow Ice City has been started in Chengdu, which has developed into a complete supply chain and logistics and transportation chain. In addition, more than 20 subsidiaries have been invested in catering, agriculture, supply chain, education and technology, investment, international trade and other fields.

According to a report by the Economic Observer Network on October 13, Honeysnow Bingcheng invested in Guangdong Huicha. According to App, Guangdong Huicha Restaurant Management Co., Ltd. has undergone industrial and commercial changes, with a new shareholder Xuewang Investment Co., Ltd., while the registered capital has increased from 5 million to 6.1728 million yuan, an increase of about 23.46%.

Guangdong Huicha Food and Beverage Management Co., Ltd. was established on July 16, 2021, the scope of business includes catering management; business management consulting; marketing planning; corporate image planning; conference and exhibition services. Shareholder information shows that the company is now jointly owned by Chen Zhihai, Xuewang Investment Co., Ltd., Dongguan Huiguo Business Center (limited partnership).

The Huicha brand, founded by Chen Zhihai in early 2015, is headquartered in Dongguan, Guangdong, with branches in Dongguan and Shenzhen, as well as Haikou and Sanya, Hainan, according to Baidu encyclopedia. Relying on the successful research and development of Jinjiao pearl milk in 2015 to create its own world in the tea industry, the pearls of online pearl milk tea at that time contained gelatin, which was very disadvantageous to health. Guangdong Huicha developed pearls processed with cassava powder and caramel flavor, and as the finished product showed a translucent golden yellow, there was the appearance of "Jinjiao Pearl Milk Tea".

In this investment, what is interesting is that the first investment of Snow King Investment Co., Ltd., which was just established in Honey Snow Ice City, is also the first investment received by Guangdong Huicha Restaurant Management Co., Ltd.

Xuewang Investment Co., Ltd. was established on September 13 this year, with a registered capital of 50 million yuan, which is wholly owned by Mixue Bingcheng Co., Ltd. its business scope includes venture capital (limited to investment in unlisted enterprises) and investment activities with its own funds.

Combined with the investment of Happy Tea in SEESAW in July, the pleasant investment fruit of Tea, and the investment in Honey Snow Ice City on September 13, it is not difficult to find that today's leading players in the tea industry have begun to embark on the road of capital and spend money to invest in other brands in order to seek richer business models and expand their market share.

In this already saturated tea market, no matter how many innovative drinks and how many specialty stores are opened, the gap between brands and brands cannot be widened. Only by taking the road of capital, investing in more brands and occupying more types of markets, can we make long-term plans for the brand.

Photo source: heavenly Eye check, Internet

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