Is the coffee free at the Coffee Festival? what's so funny? Is the sixth Shanghai Lujiazui Coffee Festival crowded?

With the passage of time and the popularity of coffee culture, Coffee also ushered in its own festival-Coffee Festival.

The rise of the coffee festival can be traced back to the Bohua Hotel products Exhibition, the largest coffee exhibition in the country, which specifically delineates the area of the coffee festival, and the arrival of the coffee festival, it also makes more and more "coffee bazaars / coffee activities" appear frequently in everyone's field of vision. Not long ago, Guangzhou just ended the annual "Coffee potential 3.0" Coffee Festival. From the first 60 + Coffee Brand in 2019 to the second 80 + Coffee Brand in 2020, to this year's 120 + Coffee Brand, the number of brands participating in the Coffee Festival is increasing. This year's "Coffee potential 3.0" coffee event time has also been extended from the past two days to three days.

On October 28, Shanghai also held the sixth Lujiazui City Coffee Culture Festival, which lasted for four days. Compared with the first coffee festival held in 2016, only 24 brands participated in the festival. This year, 213 coffee brands participated.

* it is understood that Shanghai has the largest number of coffee shops in the world. Relevant data show that there are more than 8000 coffee shops in Shanghai this year. Lujiazui Street, where the Shanghai Coffee Festival is held, ranks first in the number of cafes in all streets and towns in Shanghai with the number of 164cafes.

Judging from the epitome of the two latest coffee festivals held in Guangzhou and Shanghai last month, it is not difficult to see the rapid development of coffee culture in recent years.

According to the Xinmin Evening News, Chen failure, head of the organizer of the Lujiazui City Coffee Culture Festival, said: "the original purpose of establishing the coffee culture festival is to break down the 'barriers' between buildings and floors and warm this reinforced concrete forest with coffee fragrance."

So why do more and more people like coffee festivals?

Of course, the most important thing in the coffee festival is that there are more people and more coffee.

Coffee festival is mainly coffee-based, more activities in cafes. For many coffee brands or restaurant owners, participating in the coffee festival has low cost, low risk and high profits. although each coffee brand has only one small "coffee stall", the coffee festival has a huge flow of people, which can quickly increase the exposure of their own brands. and increase the communication between different coffee brands.

For exhibitors, most of them go straight to coffee, where they can stroll from morning to night, drink from morning to night, and have a taste of multiple coffee brands they are interested in at one time (at this time for coffee fever, coffee festival is heaven). In addition, most coffee festivals do not need tickets, exhibitors can focus on the coffee festival to buy their own coffee products and surrounding, in the way of ticket purchase is also more close to the people, to avoid spending a lot of time clocking in, at the same time, you can also get more channels of communication and interaction among coffee lovers. There are many novel ways to play coffee festivals. In addition to coffee, the coffee festival generally takes coffee as its theme in all directions, from a large field to food, and from a small field to making all kinds of innovative small objects, etc., these extensions can be used by both cafe owners and exhibitors to get a variety of new ideas or new ways to play in Chao Cafe. Bilibili has a coffee video about a coffee up owner who is about to attend the coffee festival, making a lot of interesting creative items for the exhibitors. She pointed out in the video that the appearance of these creative items at the coffee festival will make everyone feel more involved. The following is an introduction to the Shanghai Lujiazui Coffee Festival: for example, at this year's Shanghai Lujiazui Coffee Festival, the "Coffee Cube" supermarket first appeared in the West Green Sunshine shed. Exhibitors can not only take photos and sign in, but also draw a limited number of 5000 "coffee boxes" at the scene, including environmental bags, coffee cups, limited editions jointly produced with well-known artists and illustrators, and so on. In addition, coffee grounds have become quite popular in the last year or two. During the Shanghai Coffee Festival, the organizers teamed up with KAFFTEC, a technology service provider of new environmentally friendly materials, to launch a variety of activities to reuse coffee grounds, making the recycled coffee grounds into booths, round tables, seats, cup bodies, and so on.

The coffee festival has many positive effects, but the goose, the coffee festival is very unfriendly, such as the coffee festival in the north, Shenzhen and Guangzhou in first-tier cities is full of people following the crowd! I can't drink the coffee I want at all, because there is no place to stay. )

Last. In just a few years, the whole coffee industry has achieved rapid development, the market scale has been expanding, and the coffee festival has gradually moved from an immature system to a relatively mature system. in the future, similar "coffee bazaars / coffee activities" may appear more frequently in everyone's field of vision, and the frequent coffee festivals are bound to break through the stereotyped display style. Perhaps breaking through this stereotyped display style, each year's coffee festival will be more attractive and worthy of everyone's expectation. The last. Remember to wear a mask when you go out for the coffee festival. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style). Professional coffee knowledge exchange, please add Wechat number kaixinguoguo0925