Why are 70 or 80 stores in Changsha closed?

At 12:30 on November 7th, the official Weibo announced that some of the tea-colored stores in the densely distributed area of Changsha had temporarily closed.

Subsequently, "Tea face cheerful response to the third concentrated temporary closure" also posted on Weibo hot search.

At about 2pm on November 10, the tea face's official Weibo responded to the closure, saying that the latest concentration of temporary closure was the third this year. The first was the local New year at the beginning of the year, the second was the recurrence of the epidemic at the end of July, and the third was the most recent one.

In terms of the development experience of many catering brands, after experiencing rapid expansion, shop closure and adjustment can be said to be the only way for the brand. Tea face is also outspoken in this response, intensive distribution, after earning dividends, and then focus on temporary shop closure, and make adjustments in order to win opportunities for survival and development. The first temporary shop closure occurred near the Spring Festival in 2021. One store closed in January, seven stores closed on February 1, 39 stores closed on February 7, seven stores closed on February 10, and one store closed on February 11. Most of the closed stores resumed business before the Lantern Festival, with only a few stores reopening on March 7. The explanation for the first concentrated temporary store closure in the response on November 10 was: local New year at the beginning of the year.

The second concentrated temporary closure of the tea face was caused by the repeated epidemic at the end of July. An emergency notice was issued by the office of COVID-19 Prevention and Control headquarters in Changsha City on July 29th. Two confirmed cases of COVID-19 were detected in Changsha City and returned to Beijing from Yiyang on July 25 and bought a pleasant appearance at Changsha South Railway Station. The tea face quickly responded the next day (July 30), saying that the relevant staff had been quarantined and the stores where the confirmed cases had been confirmed were closed.

In addition, during the May Day holiday, some stores closed temporarily, and 18 stores were closed from May 1 to May 5. The staff of these stores also went to the popular shopping malls with high traffic during the holidays to provide support.

The third time to focus on temporary store closure, in addition to dealing with repeated outbreaks, but also for the tea-looking brand to further expand, the deployment of personnel in Liuyang, Zhuzhou and Yueyang and other places to conduct field research, shop. In response, the tea face also responded to the speculation of "closing the shop and changing the shop". Some intermediaries pasted the advertisements for sale on the doors of the tea-faced stores, which undoubtedly worried the tea-faced enthusiasts. it has even caused unnecessary trouble to the brand and consumers.

Lu Liang, the founder of the pleasant tea face, once said on the question of why he did not go out, "I am timid and in awe of the market. If I mistook the dividend given by the times for my strength, going out would be the next dead Internet celebrity." After the attempt of Wenhe you Flash Store in Shenzhen, they further strengthened their idea of not being on the front line for the time being. Haidilao is a living example. In 2020, more than 500 stores were opened, each with 100 employees and a total of 50,000 new employees. Today, Haidilao will close 300 stores by the end of 2021, many of which will be opened in 2020 and 2021. In the face of the epidemic and competition in the industry, do people think that a pleasant smile will have a chance to really get out of Hunan Province in the future? Photo source: pleasant official Weibo for more information on coffee beans, please follow the coffee workshop (Wechat official account cafe_style) professional coffee knowledge exchange, please add Wechat account kaixinguoguo0925