Starbucks double salary at the end of the year? employee salary breakdown 2021 Starbucks China announced salary increases for nearly 40, 000 partners.

Just yesterday, we reported "14 salary!" Is Starbucks going to raise wages in China, too? The article mentioned that "Starbucks pay rumors in China" will be officially announced as soon as this week, and only a day later, Starbucks China officially announced that its retail partners in full-time stores will enjoy a "14 salary."

This time, Chinese Starbucks partners no longer have to envy overseas Starbucks employees.

. On November 12, Starbucks China announced that all Starbucks China's full-time store retail partners will enjoy a "14 salary" from October 2021. The "14 salary" is the first time Starbucks China has implemented this benefit, which has been hailed as one of the largest pay and benefit increases in China's coffee industry in recent years. After learning about this, many partners also sent messages to express their excitement.

Starbucks said: "the 14-salary system is still rare in the entire catering retail industry in China." this major decision also shows Starbucks' determination to develop vigorously in China in the future.

As shown in the figure, "14 salary" refers to the addition of one month's salary to the original 13 salary as a bonus, which will be paid to eligible partners at the end of each fiscal year. Nearly 40,000 full-time partners, from star baristas to district managers, will enjoy this new benefit. In addition to the "14 salary", Starbucks China has also continued to increase its investment in benefits and significantly upgraded its existing partner benefits, including: competitive annual performance adjustment pay; a more optimized morning and evening shift allowance; upgrade the amount of "housing allowance" in some cities; "partner awareness" programs that encourage partners to experience in different cities, and so on. Starbucks CEO Kevin Johnson has previously said: "at Starbucks, we are a family, we are people-oriented, which is why we call each other" partners ". Therefore, the talent reserve is also the top priority of Starbucks' development.

Data show that since Starbucks entered China in 1999, Starbucks China currently has more than 60,000 partners. The main groups of Starbucks China pay adjustments include front-line operators ranging from star baristas to district managers. In other words, nearly 40,000 full-time Starbucks China partners will enjoy this new benefit. At present, the coffee market continues to be hot. From the perspective of the global coffee track, whether online or offline, the development of the coffee industry is defined as extremely broad prospects. It is estimated that the size of China's coffee market will reach 180.6 billion yuan by 2023 and 217.1 billion yuan by 2025. However, the broader the prospect, the fiercer the competition. Although Starbucks is the leader of the coffee industry, at present, various major industries are pouring into the coffee market, and the strong coffee brand is no longer the only major situation of Starbucks. Industry people said: perhaps the coffee industry will face greater demand for employees, and it is understood that among the various brands in the coffee industry, the salary level of the position of "barista" is not big. Against this backdrop, Starbucks, as the world's largest coffee chain, may have the advantage of retaining existing employees and attracting new ones.

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