Huabei Pharmaceutical, a well-known domestic pharmaceutical company, opened a milk tea shop: is drinking milk tea healthy? Health!
In August this year, the official Wechat of North China Pharmaceutical released an article entitled "Qixi Festival's arrival in Lu Changan Wanda is popular", which attracted a wave of netizens to eat melons, and the "bosses" of pharmaceutical companies were actually promoting tea.
That's right! This well-known pharmaceutical company began to enter the tea market under the pressure of dishonest collection, declining net profit and high debt. It is understood that the trademark "Zhen Yinzi" belongs to Hebei Huawei Health Industry Co., Ltd., a holding subsidiary of North China Pharmaceutical. Tianyan Cha shows that North China Pharmaceutical holds a 51% stake in the company.
In mid-August, the brand opened its first store in Shijiazhuang, Hebei Province, focusing on "healthy water", "secret recipe of the five elements", "pure natural zero addition", "preparation of Chinese herbal medicine" and "price friendly to the people". The price of basic drinks is only 7 yuan!
In addition to the price close to the people, the tea shop also has the demeanor of a "boss" of a pharmaceutical company. During the trial period, when you buy milk tea at the store, you can enjoy the orientation intelligent health examination. This operation immediately attracted a wave of netizens from Shijiazhuang to sign in.
According to netizens' reaction, this physical examination is not careless at all. The robot will detect 10 major systems and 70 indicators of the body, and choose the corresponding drinks according to the final results. Eye fatigue can try anthocyanin blueberry milkshake, want to improve immunity can try high monkey head mushroom golden melon milkshake …...
The operation of buying milk tea and delivering health allowed the store to have a turnover of nearly 8,000 on the first day, and in the next few months, the business of the tea shop was so booming that it was necessary to shut down the takeout service to better serve every guest who arrived. The person in charge of the brand should also seize this opportunity and begin to produce investment materials, which will be officially opened to join next year. It is reported that the first batch plans to open in several cities in North China.
Aah! Joining is not just about selling tea! The store will also sell Huawei Health "functional health food", adhering to the corporate mission: "everything for human health". In other words, Zhen Yinzi tea franchise will become the distributor of Huawei Health.
AHA, no surprise, no surprise! Even the surrounding goods should take into account everyone's health.
Photo Source: North China Pharmaceutical
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