December Coffee, Milk and Tea Information Collection Tea face re-opened New Store Starbucks executives replaced Rui Lucky sleepless Sea won the award

Luckin Coffee won the top ten frontier models of national consumption of people's Daily online, healthy and innovative drinks.

Luckin Coffee won the Health Innovation Beverage Award at the 2021 National consumption Conference hosted by the people's Daily online in Beijing on December 17. As a Chinese coffee brand that breaks the market monopoly, the emergence of Luckin Coffee has not only promoted the rapid development of the coffee market, but also changed the beverage health awareness and consumption choices of contemporary young people. With the creation and continuous innovation of a series of healthy coffee drinks, Ruixing attracts more and more young people, replacing high-sugar, high-fat milk tea and soft drinks with coffee, and luckin coffee to build a healthier lifestyle with healthier beverage consumption habits.

Photo, source of information: Luckin Coffee Weibo

SEngine Eagle set Coffee opens in Pudong, Shanghai

On December 23rd, SEngine Eagle set Coffee opened its first store in Pudong, Shanghai. LCM Huixu Plaza opened grandly. Open from 10:00 to 22:00, Monday to Sunday. Double surprise three days before opening (24th-26th): you can get a free cup of American coffee if you retweet during the event. Get a 5% discount when you recharge 100 yuan and get a mug. Recharge 300 yuan to enjoy 10% discount, give 50 yuan any coffee coupon.

Picture, source of information: SEngine Eagle set Coffee official account

Nongfu Mountain Spring launches cocoa milk tea flavor milk tea

Recently, Nongfu Spring milk tea on the new cocoa milk tea flavor, the product is limited to winter. Previously, there are three flavors of black tea, oolong milk tea and jasmine milk green.

According to the brand, the new product adopts the compound formula of "cocoa powder + dark chocolate", in which the cocoa powder is alkalized in the processing technology to achieve a silky and mellow taste, and the dark chocolate which won the "Monte Award" in 2020 is selected. Last Wednesday, the new product went online at Tmall Nongfu Spring's flagship store, with a specification of 380ml/ bottles and a price of 115 yuan per 15 bottles.

Picture, source of information: Tmall, Nongfu Spring

Xi tea has a new "super thick" winter limit of four-piece set.

On December 26th, Xi Cha's official Weibo announced that the new perimeter is "ultra-thick" with a winter limit of four-piece sets: bags, scarves, cup covers and drinking coasters. Plush material, thick and thick, strength to keep warm. But only # happy tea break tea party # live room purchase. The video account of Xi Tea will be broadcast live from 19:00 to 21:00 on December 27th.

Picture, source of information: like Tea Weibo

Open a new store with a pleasant face

On December 23, the Garden Club of Wanda Yunlong Square in Zhuzhou opened. Through the interaction between netizens on the official Weibo, six more stores in Zhuzhou are about to open, and Xiangtan stores are also under preparation. According to the narrow door data, there are currently 398 stores with a pleasant appearance, mainly in Hubei and Hunan. October and November 2021 is the concentrated outbreak period for tea-faced shops, with a total of 81 stores.

Picture, source of information: tea color Weibo

Data source: narrow gate data

Sleepless Sea won the gold medal in the 2021 International Coffee Taste Competition

On December 22nd, Chinanews.com announced that the 2021 International Coffee Taste Competition (International Coffee Tasting 2021) announced that China's local beverage brand Sleepless Sea stood out, and two selected coffee beans both won the IIAC gold award.

It is understood that the International Coffee Taste Competition is a global coffee competition created by the Italian International Association of Coffee appraisers (IIAC) and other international coffee tasting organizations. The competition aims to highlight coffee that has been carefully planted, professionally processed, carefully screened, carefully roasted and ingenious, so as to make consumers understand the quality products on the market.

Picture, source of information: official account of Chinanews.com

Key personnel change of Starbucks Enterprise Management (China) Co., Ltd.

Business check information shows that recently, the key personnel of Starbucks Enterprise Management (China) Co., Ltd. have changed. Director Fang Yijie launched new director Liu Wenjuan, supervisor Chen Hongda launched new supervisor Yu Wenliang.

Picture, source of information: enterprise check

Chain coffee brand "crooked coffee Y COFFEE" has received tens of millions of angel round financing.

According to Ai Media Network, recently, the chain coffee brand "crooked coffee Y COFFEE" announced the completion of tens of millions of yuan of angel round financing, exclusively invested by Lin Cheng Capital. Cao Yuzhi, founder of crooked coffee, said that this round of funds are mainly used for store development, supply chain investment and brand upgrading.

According to the company, crooked coffee was founded in Zhejiang in 2021, targeting young white-collar workers, and store star coffee drinks include "gorgeous latte", "Meilong melon" and so on. The price of brand coffee is close to the people, the price of American coffee is 9.9 yuan, and the overall average price of the product is 15 yuan.

Pictures, sources of information: enterprise search, iMedia Network