The first Starbucks in Venezuela! Now even fake Starbucks coffee has such a big tone?
Recently, Starbucks Coffee, which opened in Caracas, Venezuela, has become popular on a number of social apps, and at one point it took an hour to wait for a cup of coffee. Local people know very well that this is a fake Starbucks, but because Starbucks' logo looks very high, so everyone does not dislike it at all! Many people who sign in say: no matter how poor you are, you can't be without style!
The coffee shop is also copied to the end, citing the purpose of Starbucks service program "We Proudly Serve" to name the coffee shop, saying that they will strive to provide quality drinks and services for every guest. In order to make this look more like Starbucks, the owner of this coffee shop has imitated everything from store decoration to personalized service, from coffee cups to pastry plates. it can give guests the same illusion: "this is a real Starbucks!" ".
The windows of this fake Starbucks are affixed with the goddess's logo and the name of the We Proudly Serve store, and the employees are also wearing T-shirts and green aprons emblazoned with fake Starbucks logo, but the price of the drink is more than half cheaper than the original Starbucks. The coffee shop owner claimed that he opened the coffee shop because he noticed that the mall was looking for ways to improve the shopping experience, so he thought of attracting the public's attention by copying Starbucks. The mall also agreed with him and planned a super-large space on the second floor to open a "We are proud to serve you" coffee shop.
Why did you choose to open a fake Starbucks instead of a serious coffee shop? It was the vanity of the Venezuelan people that prompted the boss to think so. In a country that used to be rich enough to spill, people have developed a "gluttonous and lazy" lifestyle, although the local economy has become very depressed since 14 years, and people have been short of water and electricity and goods on the shelves. But vanity is still "booming".
The capital Caracas used to be home to many middle-class people, even though many of them are now bankrupt, still retain the "high quality" living habits of those days. So although it is a fake "Starbucks", they feel that it is a very stylish thing to shoot and send photos to the social platform in this way. Starbucks must have known that the brand was copied so openly. Starbucks officials clarified that the store had nothing to do with them and that they did not open any stores in Venezuela.
Some netizens also asked whether this could be done by Nestl é.... Because the only coffee sales company in Venezuela is Nestle Coffee, and Nestle Coffee has a partnership with Starbucks, jointly launching the Starbucks Home Coffee (Starbucks At Home) series and the Starbucks Coffee Service (We Proudly Serve Starbucks Coffee) for out-of-store drinking scenes, and the name of the shop is hard not to think of Nestle. For this reason, Nestl é was the first time to clarify, saying that it had nothing to do with them.
The coffee shop owner said in an interview: what does it have to do with shanzhai? As long as you and your customers are satisfied with the coffee, and even if Venezuela's economy is in the doldrums, it doesn't mean that people don't want to enjoy leisure. At the same time, he also said that no matter what happens, he will continue to operate the coffee shop to provide customers with quality coffee drinks and services. As for whether Starbucks will crack down on counterfeiting, there is no further official information ~ photo source: Internet
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