Why is cold and white open so popular? Free ice water has become a new craze for online celebrity drinks.

When the aristocracy is still drinking centenarian mountain, the petty bourgeoisie is still drinking Parisian water, and the business elite are still drinking Evian water, the cool white open, which has always been inconspicuous, has suddenly become a new trend of clocking in on social platforms.

Different from the traditional cold and white open, the Internet celebrity cold white open must meet the following conditions: milk tea shop clerk, coffee shop clerk; water must be filtered; water cannot be boiled; it must be placed in a transparent PE cup filled with ice and printed with logo; sealed packaging.

Although there is no glacier water to moisten the throat, no mineral water is refreshing, no mountain spring water is sweet, and no pure water is clean, but! The cool white in the milk tea shop comes from each pair of hands shaking drink "craftsman" hands, compared with the gift of nature, a cup of cool white open interpretation is ingenuity, fashion and simplicity.

"order the cheapest cup of tea and ask the shop assistant to replace it with ice. It's good to drink and quench your thirst. Cheap cans are free to round up." "the plain boiled water in Yihe Hall is really amazing!" Against the background and angle, a glass of ordinary ice water immediately turned into a high-end fashion item.

In addition to punching in is not cool and white open, there are clock in milk tea, milk tea and coffee coffee! These requirements that confuse the craftsmen of all industries, just a few words reveal the younger generation's ultimate pursuit of simplicity, health and innovation in drinks.

"Raw coconut latte with ice instead of coffee tastes better than coconut water. No mine tread! "

"order a cup of milk tea without tea, ice and sugar-free as long as the original milk, the taste is very milk! It's a white moonlight milk. "

"Milk tea with a lot of small ingredients is like scraping oil."

In the pursuit of milk tea without milk, get a cup of scraped tea, milk tea without tea, get a cup of fresh milk, raw coconut latte without coffee to get a cup of coconut milk, clocking in cool and white seems even more foolish. The cool white opening of the milk tea shop can make the copywriting on his social platform look high-end and make his life look exquisite without spending / spending the least money.

The cool white opening of the milk tea shop is popular because people can get a sense of ritual from this glass of ice water. A cup of filtered water opened by the hand of a "craftsman" flows through a metal pipe into a milk teacup full of ice, then seals, dries, and presents, which is an experience you can't even get to drink and buy bottled water.

The fog gradually appeared from the cup body, at this time the cool white in front of the eyes showed a simple and advanced sense, the angle was set, the photo was taken, it was another photo that could tell the story. Although there is no taste, but smelling the sweetness emitted by the milk tea shop, the dull and tasteless cool white open can also have the feeling of drinking milk tea.

The emperor's new clothes tell us that good-looking clothes do not need to be seen, but as long as someone recognizes them, he is a beautiful dress. The netizen who clocked in told us that it doesn't matter whether it tastes good or not, as long as the drink I drink looks advanced / outstanding enough.

Photo source: major social platforms on the Internet

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