The trademark of Chayan Bingcheng was successfully registered.

At present, we are more and more aware of and attach more and more importance to intellectual property rights, but in the past, some products were often marketed near famous brands. Ever since we grew up, we have seen many copycat brands on the street. I believe all of you have seen a series of copycat imitators, such as Sprite, and so on. Everyone is not surprised, and even curious about consumption.

What is very interesting is that the word "shanzhai" first came from Shenzhen. in the 1990s, some manufacturers in Shenzhen imitated mobile phones from other countries, but the manufacturers dared not sign the place names, so they printed the two letters "SZ", and over time they were called "shanzhai".

From small to large, there is no shortage of milk tea shops near the school gate and downstairs of the company. Milk tea is not only a continuation water for workers, but also a happy water for students. COCO at the end of the street has many "biological brothers", such as Coco AMY, COCO TALE, COCO miller, and so on, for no reason.

And how can there be a lack of imitators in Honey Snow Ice City, one of the top domestic milk teas, and how can there be a lack of imitators in the beauty of milk tea, a celebrity on the Internet? Tea Beautiful Brand appeared as early as 2015 as a copycat-Cha Li Yishi. Both in the style shape design, formula and other elements are very similar, and can even reach the point of false and real. It can be said that "there is tea in Changsha and tea in Guangzhou".

There will be countless times when well-known brands are touched for the first time, and recently, some copycats have captured the hearts of adults: only children make choices, and adults, of course, want them all. Recently, the trademark of "Tea Yan Bingcheng" has been allowed to be registered by the State Trademark Office.

Tea face and honey snow ice city of course do not accept, in the "tea beauty ice city" entered the preliminary approval announcement link, the two new tea brands have long joined hands to "tea beauty ice city" trademark objection, saying that the trademark registrant copied and imitated the registered trademark. However, the State intellectual property Office found that there was insufficient evidence, and the objected trademarks such as "Chayan Bingcheng" and "Cha Yan Yue Bingcheng" and "Honey Snow Ice City" did not constitute similar trademarks. According to the Trademark Law, the trademark of "Chayan Bingcheng" is allowed to be registered.

The trademark of "Tea Yan Bingcheng" was first applied for in June 2020 and designated for use in goods or services such as category 32 (beer beverage) and category 30 (convenience food). The trademark was registered and announced on December 21, 2021, and the exclusive right of trademark will expire on February 13, 2031.

Although the objection to Tea Beauty and Honey Snow Ice City failed, it is hard to say whether Chayan Ice City will be used to open a shop in the later period. Whether consumers will buy this brand with a very similar name is another matter. Perhaps, as consumers, brand awareness is only secondary, people pay more attention to the quality of products, if even the name needs to be referred to, in the new tea industry, which has a high demand for innovation, there may be little chance of winning.

Photo Source: Internet

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