Starbucks offers stainless steel cup rental service! High temperature disinfection is not afraid of virus?!
Later, after Starbucks in other countries saw that such an action in South Korea was not feasible, Seattle, London, Japan, Singapore and other places began to borrow cups. If a consumer wants to buy a drink, he must pay a deposit of $1 and fill the drink with a recyclable cup. After that, as long as the consumer takes the cup back to any store after using it, he can not only get back the deposit, but also get an extra reward of 10 stars (points), and after these stars reach a certain number, you can exchange some drinks and food.
It's okay not to "force" the deposit, which makes consumers even more reluctant to buy Starbucks. So Starbucks began to change its plans and introduced a cup washer! As long as you pay a deposit when you buy a drink, consumers can wash it and take it away after drinking it. If you use the old one, you can go to any Starbucks to exchange it for a new one, or refund the deposit.
However, with such a round of environmental protection actions, many people say that this has not been much more environmentally friendly. Although the use of environmentally friendly PP material (polypropylene), but after recycling can not be recycled, still produce a lot of garbage.
As a result, Starbucks in Japan took the lead in changing the material of leased cups and launched a stainless steel cup rental service. Starbucks in Japan said that people often buy Starbucks commodity cups on a whim, and many people will use them after buying them, and they still use disposable cups when packing drinks. So simply kill two birds with one stone: don't buy it! Rent it!
As a result, ten Starbucks stores in Tokyo, Japan are the first to launch the rental service of stainless steel reusable cups. People can rent the cup by scanning the QR code on the ground floor of the cup through the mobile phone program. Because it is a rented cup, there is not much design on the stainless steel cup, there is no Starbucks logo, only the brand of the cup, but it still looks full of simple industrial atmosphere.
In order to encourage people to rent stainless steel cups, Starbucks offers a special discount of 21 yen as long as you buy drinks with rented stainless steel cups.
The rental period of the cup is 3 days, during which you can use whatever you want. Just click return on the mobile app, and then the system will display the return information of the nearest store according to the distance, and then return the cup to the corresponding store clerk. After returning it, Starbucks will take it to high-temperature cleaning and disinfection, and tell consumers that they do not have to worry about the residue of viruses and bacteria.
During the outbreak, multinational Starbucks cancelled its own cup beverage campaign to reduce the risk of virus infection. At present, consumers' response to the stainless steel cup rental activity of Starbucks in Japan is much better than when it pays a deposit to use recyclable cups, so Starbucks in Japan will continue to popularize stainless steel cup rental services to other regions. It is also believed that more consumers will support this environmental protection action.
If this activity occurs in Guangdong, there will probably be a scene of drinking Starbucks and drinking a cup (flushing an extra cup with hot water), ~
Picture: Internet
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex
- Prev
Regardless of the taste, creative coffee has played a "genetic mutation" rhythm.
What kind of creative coffee can attract the attention of consumers? Taste, level, decoration? No, it's outrageous, fei, chang, li. In recent years, driven by consumers' strong curiosity, creative coffee has played a "genetic mutation" rhythm. Big
- Next
Roasting coffee beans with coffee grounds can achieve zero carbon dioxide emissions.
Coffee grounds, as the most common garbage in cafes, are disposed of as waste in most cases. But as coffee has become a daily "spiritual food" for more and more people, coffee grounds have gradually increased, and the disposal of coffee grounds has become a big project. According to statistics, the world produces more than 8 million tons every year.
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"