Starbucks offers stainless steel cup rental service! High temperature disinfection is not afraid of virus?!
Later, after Starbucks in other countries saw that such an action in South Korea was not feasible, Seattle, London, Japan, Singapore and other places began to borrow cups. If a consumer wants to buy a drink, he must pay a deposit of $1 and fill the drink with a recyclable cup. After that, as long as the consumer takes the cup back to any store after using it, he can not only get back the deposit, but also get an extra reward of 10 stars (points), and after these stars reach a certain number, you can exchange some drinks and food.
It's okay not to "force" the deposit, which makes consumers even more reluctant to buy Starbucks. So Starbucks began to change its plans and introduced a cup washer! As long as you pay a deposit when you buy a drink, consumers can wash it and take it away after drinking it. If you use the old one, you can go to any Starbucks to exchange it for a new one, or refund the deposit.
However, with such a round of environmental protection actions, many people say that this has not been much more environmentally friendly. Although the use of environmentally friendly PP material (polypropylene), but after recycling can not be recycled, still produce a lot of garbage.
As a result, Starbucks in Japan took the lead in changing the material of leased cups and launched a stainless steel cup rental service. Starbucks in Japan said that people often buy Starbucks commodity cups on a whim, and many people will use them after buying them, and they still use disposable cups when packing drinks. So simply kill two birds with one stone: don't buy it! Rent it!
As a result, ten Starbucks stores in Tokyo, Japan are the first to launch the rental service of stainless steel reusable cups. People can rent the cup by scanning the QR code on the ground floor of the cup through the mobile phone program. Because it is a rented cup, there is not much design on the stainless steel cup, there is no Starbucks logo, only the brand of the cup, but it still looks full of simple industrial atmosphere.
In order to encourage people to rent stainless steel cups, Starbucks offers a special discount of 21 yen as long as you buy drinks with rented stainless steel cups.
The rental period of the cup is 3 days, during which you can use whatever you want. Just click return on the mobile app, and then the system will display the return information of the nearest store according to the distance, and then return the cup to the corresponding store clerk. After returning it, Starbucks will take it to high-temperature cleaning and disinfection, and tell consumers that they do not have to worry about the residue of viruses and bacteria.
During the outbreak, multinational Starbucks cancelled its own cup beverage campaign to reduce the risk of virus infection. At present, consumers' response to the stainless steel cup rental activity of Starbucks in Japan is much better than when it pays a deposit to use recyclable cups, so Starbucks in Japan will continue to popularize stainless steel cup rental services to other regions. It is also believed that more consumers will support this environmental protection action.
If this activity occurs in Guangdong, there will probably be a scene of drinking Starbucks and drinking a cup (flushing an extra cup with hot water), ~
Picture: Internet
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex
- Prev
Regardless of the taste, creative coffee has played a "genetic mutation" rhythm.
What kind of creative coffee can attract the attention of consumers? Taste, level, decoration? No, it's outrageous, fei, chang, li. In recent years, driven by consumers' strong curiosity, creative coffee has played a "genetic mutation" rhythm. Big
- Next
Roasting coffee beans with coffee grounds can achieve zero carbon dioxide emissions.
Coffee grounds, as the most common garbage in cafes, are disposed of as waste in most cases. But as coffee has become a daily "spiritual food" for more and more people, coffee grounds have gradually increased, and the disposal of coffee grounds has become a big project. According to statistics, the world produces more than 8 million tons every year.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m