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Gu Ming, a well-known milk tea brand, "flipped over" in the studio, which was refunded and searched on Weibo because of the user's order.

Published: 2026-04-28 Author: World Gafei

Last Updated: 2026/04/28, "520" is a romantic day, many merchants take advantage of this unique day to sell goods live. However, on this special day, the direct broadcast room of a milk tea brand appeared the operation of "turning over". Consumers were refunded on the basis of coupons snatched by individual hands in the studio. Soon, Gu Ming appeared on Weibo.

"520" is a romantic day, many merchants take advantage of this unique day to sell goods live. However, on this special day, the direct broadcast room of a milk tea brand appeared the operation of "turning over". Consumers were refunded on the basis of coupons snatched by individual hands in the studio. Soon, Gu Ming became a hot search on Weibo.

Gu Ming Tea's official Weibo issued a live Douyin broadcast notice on May 19.

Many fans of Gu Ming Milk Tea expressed their expectation for the upcoming live broadcast, while others said they would download Douyin software immediately.

On May 20, in the Douyin studio of Gu Ming Milk Tea, the two anchors recommended the coupon code flash sale activity to users in the studio, and the consumers they grabbed could get a discount when buying milk tea in more than 6000 Guming stores across the country.

However, things did not go the way expected. For netizens who rushed to buy milk tea in the studio, many netizens left messages saying that their orders had been paid all the time; others said that their orders were automatically returned by the system; and some netizens said that after their orders were automatically returned by the system, they received a text message saying that the purchase was successful. This series of operations baffled netizens for a moment.

Subsequently, Gu Ming Douyin live broadcast was temporarily suspended and issued an apology statement saying: the live broadcast gave netizens an apology for the bad experience, due to the substantial increase in the number of participants and orders in this live broadcast in a short period of time, it has brought an abnormal situation to the background of the system. Engineers are repairing the system and strive to return on the same day. I hope netizens can understand more.

However, there are still some netizens who do not buy this apology. Some netizens left messages under the comment section at the bottom of the statement and Weibo saying that Gu Ming milk tea "can't afford to play".

Some netizens also asked for an explanation directly under the apology statement. In response, Gu Ming responded that Gu Ming will compensate users who have been refunded by the platform due to system problems. users can re-buy coupons with the same product and the same discount through the link in the text message sent by Gu Ming.

Many netizens waited for the live broadcast of Gu Ming on Douyin on May 21.

Subsequently, Gu Ming responded that the system was recovering one after another, but it still did not reach the ideal state. The live broadcast on May 21 had to be postponed, and the follow-up live broadcast time was waiting for official notice.

The "rollover" of the Gu Ming studio is the third time that Gu Ming milk tea has collapsed in 2022.

In February this year, some media secretly visited Gu Ming's Wuhan Plaza store and found that there were problems in the store, such as using expired yogurt, rotten fruit, tampering with dates, and poor environmental hygiene, which attracted the attention of Wuhan market supervision departments and immediately launched an investigation. On the second day, the brand responded that it had conducted a thorough inspection of the stores involved, conducted a comprehensive inspection of the stores across the country, and increased the frequency of inspections thereafter.

On March 28 this year, the topic "Gu Ming was fined 11.61 million for tax evasion" became a hot search. during the period when some stars were banned for tax evasion, Gu Ming produced such a big moth, which made many netizens say "collapsed house" burst into tears and heartbreak.

On a hot summer day, friends want to rely on a cup of clean, hygienic and delicious milk tea to refresh themselves, but the system collapses when they place an order. We are also waiting to see how it will develop in the future.

Photo Source: Internet

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