A new online celebrity milk tea shop in Changsha, 108 yuan for a cup of juice! Netizen: court jade liquor?

Sweet and sour milk tea is more acceptable than bitter coffee. Whether on working days or rest days, milk tea occupies a place in the lives of workers. Recently, a milk tea shop in Changsha, Hunan Province has just opened, but it is very popular. The reason why this milk tea shop is so popular is that a cup of juice sells for 108 yuan.

A milk tea shop called "Hillside Fruit Molecular Tea" (hereinafter referred to as "Xiaoshan") opened in Guojin Street, Changsha. The pictures shared by netizens can be seen on the Little Red Book platform, and an exaggerated giant tiger tail design attracts consumers to take photos and sign in.

In addition, the menu in this milk tea shop is also eye-catching, with two separate brands placed prominently at the front desk. The sign shows two top-brand drinks in the milk tea shop: Elvis Durian drink and mangosteen drink. The prices of the above two drinks are listed at 108 yuan per cup.

A reporter from Xiaoxiang Morning Post, a local media in Hunan, visited the stores in the hills on June 8. The reporter noticed that on the product introduction page, the mangosteen drink was introduced as "4 jin mangosteen 1 cup juice", while the durian drink introduced "100% Elvis Durian", but did not introduce how much durian pulp was added. The shop assistant told the reporter: "Durian, we added half a cup of durian pulp." Mangosteen is 4 jin, which may be more than that. "

The introduction page also shows that the two drinks need to be ordered two hours in advance, but the clerk said: "I can make it for you now."

According to the pictures shared by netizens in Xiaohongshu, the prices of other drinks in this milk tea shop are relatively normal, usually in the range of 25 yuan to 36 yuan.

Through the hill WeChat Mini Programs found that the brand in the country, only opened one store.

Some netizens said that they were indifferent to the price of drinks in the store, felt moved, and wanted to arrange opportunities for consumption.

Many netizens do not agree with the price of drinks in this store, saying that the price is "ridiculously expensive" and prefer to eat fruit directly.

Some netizens also pointed out that this is an old-fashioned marketing and eye-catching gimmick.

Some netizens thought of Shenzhen Yezuishan, which had previously priced 1,000 yuan a cup of olive juice.

Before that, drinks have been successfully "out of the circle" by means of high pricing. Using expensive fruits as raw materials, selling expensive drinks is not the first of its kind in the mountains.

In 2019, Nai Xue launched a cup of domineering Elvis Presley with 88 yuan and two jin of mangosteen with 68 yuan. It also imposed a "purchase limit" on domineering Elvis drinks: 30 cups a day, one cup per person, and it will be sold after 12:00 for only one month.

In November, a tea brand called Yezuishan went viral on Weibo for a cup of olive branches priced at 1,000 yuan. After this incident received a great deal of attention, the Shenzhen Municipal Market Regulatory Bureau intervened in the investigation. After verification, the actual purchase price of raw materials in the Yesuishan store did not match the propaganda price, and a case was filed to investigate and deal with the illegal acts suspected of false propaganda. In January 2022, the company involved in the "thousand yuan drink" was fined 500000 yuan for false propaganda.

Would you like to pay for a glass of juice at 108 yuan?

Photo Source: Weibo, Little Red Book, Internet

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