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Nai Xue drinks milk tea to send "stocks"? Netizen: I see "punishment", there is a "sentence" head!

Published: 2026-08-24 Author: World Gafei

Last Updated: 2026/08/24, On June 30, 2021, Nai Xue's tea was successfully listed on the Hong Kong Stock Exchange and became the "first share of the new tea", allowing many people to see the bright future of the new tea. On June 30th, 2022, when Naixue ushered in the first anniversary of its listing, the tea official of Naixue announced the online virtual stock game and presented it to the 50 million meeting.

On June 30, 2021, Nai Xue's tea was successfully listed on the Hong Kong Stock Exchange and became the "first share of the new tea", allowing many people to see the bright future of the new tea. On June 30, 2022, when Naixue ushered in the first anniversary of its listing, the tea official launched the virtual stock game and launched the Naxue coin to 50 million members.

According to Nai Xue's tea official account tweet, from June 30, consumers can get 1 Nai Xue coin for every 1 yuan spent, and they can use Nai Xue coin to buy / sell virtual shares and become virtual shareholders. The virtual stock of Naxue is bound to the rise and fall of the real stock. The virtual stock price is the closing price of the Hong Kong stock on the trading day × the exchange rate of the Hong Kong dollar to RMB on the same day. Users can choose × 2, × 5, × 10 times leverage.

Nixue coins obtained through quests or games can also be exchanged for cash coupons, discount coupons and peripheral goods. According to the relevant page of WeChat Mini Programs's tea, a 13-inch Apple computer MacBook Air needs 200000 Nai Xue coins, while the price is 7999 yuan according to Apple's official mall.

As soon as Nai Xue launched the virtual stock to 50 million members, it immediately caused great controversy, and some netizens said that it is not good for Nai Xue to make milk tea.

In recent years, the state has been stepping up efforts to crack down on illegal speculation of virtual currency. A lawyer who has long been engaged in virtual currency compliance research said in an interview with the 21st Century Economic report that the "Nai Xue coin" launched by Nai Xue's tea is essentially a non-tradable token in a narrow sense and is not regulated by financial regulations.

The Naxue platform names its consumption points in the form of "currency". Users can get bonus points when they consume or complete specific tasks, which has long been the most common marketing tool for major businesses.

As a non-negotiable token, Nai Xue's consumption points touch the red line of the law is less controversial. And Nai Xue launched the virtual stock speculation and "leveraged" play, borrowed the framework of stock speculation, triggered the controversy among netizens.

Regarding the virtual stock of Nai Xue's tea, Zhu Yonghong, a partner of Wanshang Tianqin (Shanghai) Law firm, told Phoenix New Media Technology that Naixue's tea may be used for the purpose of hype. Because of the large number of consumer shareholders involved in the use of virtual stocks for consumers, we do not rule out encouraging more consumption, absorbing social funds in disguise, and trading with virtual currencies, which involve financial risks such as illegal fund-raising.

In reality, the Hong Kong share price of Naixue Tea is 19.8 Hong Kong dollars per share, while the closing price on the first anniversary of its listing is 6.65 Hong Kong dollars per share, a drop of more than 60 percent. Tea investors suspected of being Nai Xue shared their thoughts on Weibo.

Since its listing, Naixue's closing price has been lower than the offering price, breaking on the first day of listing, and closing down as much as 13.54% on the first day. Since then, the tea Hong Kong stock price of Nai Xue even suffered a "waist cut" and then "waist cut". On March 15 this year, the share price of Nai Xue was even as low as HK $3.65.

Investment is risky and financial management should be cautious. So, did you become a shareholder in front of the screen?

Photo Source: Nai Xue's Tea Mini Program, Snowball, Weibo, Internet

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