The Kasailu of the coffee industry?! The feedback of Ruixing's new product makes the official can't help saying: let you out.

What is it? Let this netizen make such a spiritual comment?

Since the last time everyone's life can bring a thick and sweet blue sky and white clouds latte, Rui Xing has been on the new product again. According to the usual practice, every time Rui Xing's new products can not escape the heated discussion among netizens. But! The direction of this discussion not only stunned netizens who ate melons, but also asked Ruixing officials: this …... Is it true?

Before Rui Xing officially put on the west plum latte, netizens began to ask what this is, and won't you run if you drink it? To this end, on the second day of the post, many netizens answered the netizens' questions after some practice.

Everyone had the same focus of discussion, so that lucky officials began to doubt their life.

And couldn't help commenting:

Because the new product really makes many people who drink it show the same symptoms, some netizens even say that they have symptoms of cramps in the stomach after drinking. To this end, lucky officials panicked! A popular science response was made on the 4th day after the release of the new product.

Rui Xing said that netizens discussed "toilet light", "heart-stealing belly", "squatting leg tiredness" and "coffee opening dew". In fact, coffee can mention metabolism and promote intestinal peristalsis, which is why everyone has a smooth feeling. It also focuses on reminding netizens that although the coffee is delicious, you can't drink too much.

In this regard, some friends asked whether the cause of patency could be caused by the excessive fermentation of plum juice, because many netizens said that the new product tasted of alcohol. So Lucky's little friend can't sit still! "you think too much! If you really use prunes to concentrate juice, you don't have to check the raw materials, Lucky will advertise conspicuously! There is only syrup flavored with prunes! "

Lucky officials also said on the next day that the west plum latte has no alcohol, so you can rest assured to show off!

So what is a large number of netizens showing the same symptoms? Most of the reasons are lactose intolerance + psychological factors. Ruixing's friends have also said many times that there are no prunes in the syrup, so they can't say it has nothing to do with prunes, only that they have nothing to do with them at all.

According to related studies, lactose intolerance is due to the rapid decrease of lactase activity in the intestines of most people after the age of 3-5. When lactose enters the intestines, because it is not decomposed and absorbed in time, it is used by bacteria in the intestines to produce acetic acid, ethyl propionate and other gases, causing a variety of intestinal symptoms.

In China, more than 80% of people suffer from varying degrees of lactose intolerance, with mild cases of abdominal distension after intake of dairy products and severe cases of abdominal pain and diarrhea.

So why is it that many of Ruixing's new products contain milk ingredients before, but not so many people show obvious lactose intolerance? Part of it is a conditioned response caused by psychological reasons. In such a situation, many people are talking about the effect of opening Sailu after drinking this new product, so it will arouse everyone's curiosity and have a drink with the same state of mind.

In the process of drinking, the brain keeps sending signals to the intestines: "Yes, when you feel the milk coffee passing by you, you wriggle for me!" As a result, there are so many people with the same symptoms of the same coffee.

Some intestines may be so excited that they usually ignore the milk. As a result, it is so output by the brain today that it is suddenly out of control and the frequency of peristalsis is high. Of course, it does not rule out the situation that the intestines are still irrelevant, so some netizens reflected that I drank it because I clearly liked the effect of Kaisailu, but there was no reaction at all.

Although the trend of discussion on this new product does not look positive, since most of the feedback only has the effect of intestinal patency after drinking, not many people have serious adverse reactions, and the official side has responded in a timely manner. so there aren't too many negative effects.

Not only that, lucky but with the label of # rare tricks, the official Amway has played the wonderful effect of this new product! Netizens also went to show off a cup one after another out of curiosity. I have to say, this wave of reverse propaganda is really unique. It can bring a unique and clear label to the new product. Even if the tag this time is not a positive message, but the sudden obstruction, reasonable use, will really have unexpected results.

But! This time Lucky is just a coincidence! People are not encouraged to do something unhealthy for the sake of such a "label".

Photo Source: little Red Book

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