The Starbucks LOGO, which was once copied, appeared here.
At the end of December 2021, Starbucks Coffee, which opened in Caracas, Venezuela, attracted the attention of many netizens. Today, the same LOGO appears not only in Venezuela, but even in American colleges and universities. Friends who are impressed by the fake Starbucks may have the wrong idea.
According to local media reports in Glenville, West Virginia, a new coffee shop called We Proudly Serve Starbucks has opened in a corner of the campus of Glenville State University. The coffee shop officially opened to the public on August 15, local time, and students and staff on campus have already tasted the coffee shop.
According to the pictures provided in the report, we can see that the logo printed on the paper provided by the coffee shop is more than the usual Starbucks logo with the words "WE PROUDLY SERVE" above, and is highly similar to the Venezuelan fake "Starbucks Coffee" logo previously reported by the coffee shop.
Earlier, the media visited the scene and found that the windows of the "We Proudly Serve" coffee shop in Venezuela were pasted with the green mermaid LOGO, and the employees were also wearing short sleeves and green aprons emblazoned with fake Starbucks LOGO, and the price of the drink was more than half cheaper than that of the genuine Starbucks.
As Venezuela used to be a rich country, until 2014, the local economy gradually became depressed, water and electricity shortages and shelf shortages have become common, but people yearn for what was once a "high quality" life. Therefore, although Venezuelans know it is a fake Starbucks, they still take pictures and show off on social platforms.
Of course, with their own brand being copied aboveboard, Starbucks made an official clarification for the first time: they did not open any stores in Venezuela.
As for the "We Proudly Serve" logo, according to Nestl é's official information, it is actually "Starbucks Coffee Service". The Starbucks Coffee Service project is based on the global cooperation between Starbucks and Nestl é, a coffee beverage solution carried out by Nestl é and its directly authorized distributors outside Starbucks stores.
Starbucks Coffee Service differs from Starbucks Coffee in that the former is Nestl é's service through the influence of the Starbucks brand, not a store, while the latter is a direct store of its own brand.
According to the official website of Glenville State University, the "We Proudly Serve" coffee shop on the campus has nothing to do with the fake Starbucks in Venezuela, and the plan is a coffee service that reached awareness with its partners in August last year.
The faculty and staff of the university said in an interview with the media that the arrival of the coffee shop provided a convenient place for teachers and students to communicate and drink coffee, and improved the learning environment of the university.
As for the Venezuelan copycat Starbucks, there were media reports in mid-January that the accused coffee shop had covered up its brand logo and closed its premises a day after Nestl é issued a statement. The head of Venezuela's National Commission for Commerce and Services has issued a stern statement against the country's copycat Starbucks. Some Venezuelan legal personages said that it is illegal for Venezuelan businessmen to copy international well-known brands.
Photo Source: Internet
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
SCA Fine Coffee Association said: coffee flavor wheel and cup meter will have a new reform!
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie coffee, WeChat: qjcoffeex "SCA cup meter is widely used by the global coffee industry to measure the value of coffee.
- Next
7-Eleven convenience store also started to sell rosy summer coffee?!
The 7-ELEVEN convenience store managed by Unification Group announced on the 22nd that it will launch three limited geisha (Rosa) coffees priced between TWD250 yuan and 500 yuan (RMB57-114yuan), according to Taiwan media reports. But only in 18 stores with boutique coffee areas.
Related
- The milk tea cup becomes smaller?! Overlord Tea Girl launches a new "Return to Yunnan" series
- Accused of selling counterfeit and high-priced coffee beans! Well-known boutique coffee brand "Oukelao" bowed and apologized!
- How to make espresso dumplings? Can I eat coffee and glutinous rice balls together?
- Save the unformed and stagnant powder cakes in one second! What is the problem with stagnant water in the powder bowl of the espresso machine?
- What does hand-brewed coffee stop mean? Why is it not recommended to make coffee by hand?
- Is it normal to smell like coffee? Why does coffee smell like alcohol? What's wrong with the strong smell of cold extract ice dripping ice brewed coffee?
- How to solve the problem that hand-brewed coffee extraction takes too long? Why is the water flowing so slowly when making coffee?
- The main points of making Australian white coffee, the proportion details, how does Australian white properly foam and blend the flowers?
- Can ice water make cold extract coffee? What is the difference between room temperature water and ice water for making cold coffee?
- What milk is best for making latte and white Dirty coffee? What is the difference between different brands of fresh milk and pure milk for making coffee?