Xi Cha co-named the original god, being accused of making two-dimensional money is really easy to make.
As early as September 1, some netizens revealed that Xi Tea will be co-signed with the original God, and launched related theme goods.
The comments on the official bilibili account of Xi Tea also seem to imply that they will be co-signed with the original god.
Although Xicha official did not give more accurate information, but the original God's fans saw the relevant theme products, have already been excited, all ready to go to Xicha to have a big fight.
As a result of some time ago, the original god and Pizza Hut held a joint event, the enthusiasm of fans of the original god is beyond imagination, many Pizza Hut stores are full of people from morning till night. For those who don't know, they think Bishengke has made a "Crazy Monday". Some Pizza Hut stores directly choose to thank customers behind closed doors.
The joint activity of Xi Cha and the original God was "hammered" by a group of players in advance. Tea officials should have felt the pressure from Bisheng's experience earlier, directly panicked, and began to prepare for the impact in advance.
Some netizens suggested, "work overtime!" Keep adding! " Like tea is also tearful to accept advice. Judging from the more feedback from the post "like Tea" on Weibo, the joint event should be quite successful.
On September 5, the official Weibo of Xicha officially announced the joint name of the original god.
According to the announcement of the details of the event, some netizens thought that the condition of buying fruit juice tea by box was too harsh, and there was only one exchange code for one box, one license for two boxes and too few rewards for a pair of badges, so they were dissatisfied.
Fortunately, the happy tea and the original god will be opened in the follow-up around, meaning that the quantity is enough, there is no need to find "scalpers", "purchasing agents". Many netizens said they would rather wait for traffickers.
In recent years, "catering + IP" is becoming popular, and the "fan economy" attached to IP gradually shows strong consumption demand and purchasing power, which has become the "flow password" of the catering industry.
For example, Luckin Coffee and Coconut Group cross-border co-name, trend single mixed with "soil flavor" elements, the huge contrast attracted the attention of users. Even if the joint warm-up poster played a thick mosaic, it could not cover the painting style of coconut tree mudslide. Coconut cloud latte online, netizens thoroughly crazy, on the Internet all kinds of self-made coconut clouds around, as well as a crazy moment of "coconut cloud new posture."
However, the original god was accused of participating in harsh conditions and few rewards, and the wonderful situation of ecstasy of the two chefs was broken at the moment of the launch of the event.
Photo Source: Internet
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