Why does Luckin Coffee have no manual ordering service? Can Ruixing only place orders on mobile phones?

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Recently, some netizens posted that an elderly man was buying coffee in Ruixing, but he was troubled by the fact that he could not use his mobile phone to order at the counter.

According to the article, Grandpa saw several cups of coffee in the single area and wanted to buy a cup of coffee. The clerk turned around to make drinks after telling Grandpa that he needed to scan the code on his mobile phone.

Later, the grandfather turned around and really didn't know how to order, so he asked how much coffee was and wanted to buy a cup. At this time, another waiter indicated to the grandfather that there were different prices. After the grandfather chose, the waiter picked up the mobile phone and ordered.

For this scene, netizens said that drinking coffee in third-and fourth-tier cities should not be daily, Ruixing also opened several, are mobile phone orders, did not order at the counter, so puzzled asked Ruixing no counter order?

A post, immediately triggered a lot of netizens discussion, there are a lot of netizens said mobile phone orders really troublesome! Sometimes when the Internet is not good, loading for a long time can not enter the page, want to ask the clerk for help, the clerk is busy making drinks ignore people.

Some netizens also said that they had seen old people because they couldn't operate, and the shop assistants didn't follow up on this. Finally, they helped the order.

In this regard, more and more netizens in Ruixing's other post comment area asked Ruixing to increase manual order service.

WeChat has changed people's social and living habits, e-commerce platforms have changed people's shopping habits, takeout platforms have changed people's eating habits, and Lucky has changed people's ordering habits.

Looking back now, Ruixing coffee is really not configured with manual order, although there are many consumers feel dissatisfied with the process, but Ruixing insists not to set manual order, because the benefits behind it are quite attractive.

Ruixing's product price can be so cheap, also because Ruixing adopts small stores + few personnel + high efficiency, if need to set up additional personnel order, need to have special person responsible, this also means that the work efficiency of the staff in the store can not be maximized.

Although Ruixing has given up customer service in this way, for the brand, it really greatly reduces manpower expenditure, increases operation efficiency, and allows shop assistants to save communication time and concentrate on making products efficiently. For consumers, it is precisely because of Ruixing's choice that they have a faster meal and a cup of coffee at a better price.

There are pros and cons. Although more and more consumers are using digital cash payments, it is not easy for all consumers to adapt to such spending habits. But also because of this, there are more preferential prices, so that more consumers accept coffee, understand coffee.

For similar things, Ruixing was scolded by netizens, more because of the attitude of individual employees in handling things, as well as Ruixing in staff training has neglected things.

A lot of Ruixing insiders also said that employees can actually use mobile phones to help guests order, but there is no preferential price. However, most employees would still be willing to assist in placing orders if the other party was willing to accept.

Photo Source: Little Red Book

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