The first store is sure! Another cafe of Lu Zhengyao is coming!

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Today, according to the daily economic news report, former Ruixing coffee founder Liu Zhengyao and former Ruixing coffee CEO Qian Zhiya in the circle of friends at the same time announced that the first store of COTTI COFFEE landed in Fuzhou IFC, and accompanied by the text: "Coffee Dreamer Team Restarts Journey","Assembly Sound".

It is reported that the brand is Liu Zhengyao's brand-new entrepreneurial project, focusing on full-time catering, operating products in addition to coffee, but also baking, simple meals, drinks and so on. In the morning, coffee, Italian cookies and other food are provided for users, meals are provided at noon, snacks are provided in the afternoon, and drinks are provided in the evening.

Kudi Coffee belongs to Kudi Coffee (Tianjin) Co., Ltd., founded on May 19,2022, headquartered in Tianjin, with registered capital of USD 100 million. The core management team comes from Ruixing Coffee, China Car Rental, Shenzhou Special Vehicle and other large new economic enterprises.

The name Cotti Coffee, derived from Italian specialty cookies, is often used to make coffee with food, Cotti is the extension and extension of the coffee concept, COTTI COFFEE (Cotti Coffee) from the beginning, is destined not only to be a coffee shop, but a new pan-coffee lifestyle.

On October 19, the legal representative of Kudi Coffee (Tianjin) Co., Ltd. was changed. Wang Baiyin, a classmate of Peking University of Liu Zhengyao, former chairman of Ruixing Coffee, withdrew, and Qian Zhiya, former CEO of Ruixing, served as the legal representative.

Lu Zhengyao is the founder and chairman of Shenzhou Youche and the former founder and chairman of Ruixing Coffee. On June 27,2020, Ruixing Coffee said its board decided to ask Liu Zhengyao to resign as director and chairman after Ruixing Coffee fell into a $2.2 billion financial fraud scandal in 2020.

In the early morning of July 3,2020, the Board meeting failed to pass the proposal on dismissal, and Liu Zhengyao continued to serve as the director and chairman of Ruixing Coffee. Until July 14,2020, Ruixing Coffee announced that Liu Zhengyao would no longer serve as chairman.

This is Liu Zhengyao's third venture after passively leaving Ruixing Coffee. The first two times were in the catering field that he was not familiar with. He successively started two projects: noodle restaurant "interesting noodles" and prefabricated dish "tongue-tip hero". According to his plan, it is necessary to develop into a catering version of "Lucky" in the future: starting with noodle restaurants and prefabricated dishes, absorbing more food and snack brands in the future, and finally making online App.

However, three months after the noodle shop "Fun Noodles" opened, the opening plan began to be suspended on a large scale. After the launch of the prefabricated vegetable entrepreneurship project tongue-tip hero, just 4 months, the number of dealers nationwide store intention to sign up to 6000, but the fate of tongue-tip hero and interesting small face is very similar, but also quickly by dealers spit out: join can not earn money, then six consecutive news of store closure.

After leaving Ruixing for two start-ups, the business was not particularly ideal, and then decided to return to the coffee market and established_Kudi Coffee. Ruixing Coffee has achieved Liuzhengyao's highlight moment on the catering track. There is no doubt about this. When Liuzhengyao team returns to the coffee track, it will attract much attention. Without marketing, Kudi Coffee has already started fire.

Five months have passed since its establishment, and Coody Coffee's first store has finally opened. The first store is not only the first store in a geographical area, but also represents the pioneering nature of a brand. It is reported that in addition to the landing of the first store, Kudi Coffee also announced that in the Qatar World Cup opened on November 21,2022, Kudi Coffee officially became the sponsor of Argentina's national football team in China.

People showed greater interest and expectation in Coody Coffee than in fun noodles and tongue-tip heroes. Can Kudi Coffee become Lu Zhengyao's turnaround work, and can it add another general to the Chinese coffee team? It is worth looking forward to how it will perform in the coffee track in the future.

Image Source: Network

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