The Love of Light and Night suddenly announced that it would stop working together with Aunt Shanghai!

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Yesterday, there was an uproar about the latest linkage between aunts in Shanghai. Earlier, Auntie Guanbo in Shanghai revealed in her store profile that the linkage would be announced on December 14. until yesterday around 12:00 in the afternoon, the love mobile game "Love of Light and Night" officially announced the linkage with Auntie Shanghai, and the new series will be officially launched on December 17.

While everyone was waiting to buy linked milk tea, the aunt in Shanghai was exposed that some shop assistants insulted "Love of Light and Night" and players. As soon as the news came out, the topic went straight to the top of Weibo's hot search list, and the number of views on this related topic has reached 450 million so far.

According to public information, Auntie Shanghai is a new brand of fresh fruit tea. In 2013, the brand "Auntie Shanghai" officially applied to the General Administration of Trademark, which belongs to Shanghai Zhenjing Industrial Co., Ltd., Shan Weijun and Zhou Rongrong are the founders of the brand. Like most new teas, Auntie Shanghai has adopted a chain franchise model, which has expanded to open more than 5000 stores in more than 200 cities across the country as of October 2022.

Love of Light and Night is a highly immersed interactive love mobile game created by Aurora Studios. It was officially tested on June 24, 2021. On November 9 this year, Love of Light and Night officially launched a new version.

The screenshot of the popular topic online shows that a shop in Shanghai is very unfriendly in response to customers' inquiries about joint funds, and even fails to show basic respect. The shop assistant said, "would you like to ask some widow fraud games so fun?" the customer asked, "what is a widow fraud game?" after that, the shop assistant responded: not that way, this is a hot topic on the Internet recently. Even some store clerks have insulted game characters and so on. Yes, it is such a wave of operations that directly put Aunt Shanghai on the list of hot searches.

It is understood that it was reported on the social platform earlier that because of the brand linkage between the aunt in Shanghai and the love mobile game "Love of Light and Night", the joint products should be uniformly put online, and materials need to be delivered to various stores in advance, but there was negative news that some store staff sold such materials in advance.

From 12:00 to 15:00, just three hours later, Love of Light and Night issued another statement saying that it would stop working with Auntie Shanghai from now on due to the abuse of players and game owners in some stores in Shanghai on the day of the announcement. This joint name was called by netizens as "the shortest linkage in history!" .

The official statement of "Love of Light and Night" roughly describes the whole process of cooperation, that is, a few months ago, he received an active contact from Aunt Shanghai (hereinafter referred to as "the partner") and agreed to promote the linkage after several rounds of negotiations. and is scheduled to be officially announced on December 14 and officially launched on December 17. However, since November 24, there have been many negative incidents on various social platforms, such as shop assistants stealing materials, spreading false information, privately selling cooperative gifts and so on. On the day of the official announcement on December 14, there was even a bad situation in which the employees of the partner insulted the players and the male owners of the game.

When there was an incident of theft of materials and false information earlier, the "Love of Light and Night" project team immediately asked the partner to strictly investigate and give a solution. after the partner gave the solution and made a public apology, in accordance with the principle of respecting cooperation, accepted the partner's apology. However, today, the behavior of abusing players and male masters has directly touched the bottom line of the project team.

Subsequently, the aunt in Shanghai issued a statement to apologize, saying that in response to the situation in individual authorized stores in this linkage cooperation, the company immediately organized various internal departments to conduct a detailed investigation, followed up and followed up on the verified misconduct, and seriously criticized the stores involved, and the store has dismissed the employees involved.

However, netizens and players have said that they will not accept the apology. "anyway, I think it is very rude. Jokes should be made on different occasions, and comments directly deleted on the official Weibo are also very bad." , "this is obviously an emergency public relations to cover your mouth", "this is a forced explanation", and even many netizens said that "they will never buy their products again." Of course, some netizens said that this is only the problem of individual employees.

Now that things have really happened and hurt many gamers, should auntie in Shanghai consider how to save this wave of consumers or how to adjust to prevent similar things from happening here? What do you think of this?

Photo Source: Internet