Ice cream is so bitter, why does everyone like it? Coffee shop popular selling large barrels of 1 liter iced American coffee?!

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With the arrival of spring, the temperature slowly rebounded so that cold drinks began a new round of sales. Plus version of the trend has gradually spread to the entire beverage industry!

From ton buckets of milk tea to bully buckets of fruit tea. Now even coffee is starting to launch a 1L version! It can be said that it is the magic weapon to renew the life of the workers!

What is it, blowing the wind of 1L iced American coffee?

Like 400 hand-beaten coffee, doughnut coffee, Camelot latte and many other popular online celebrity coffee, 1L iced American coffee is also blowing from South Korea.

As early as 15 years ago, many coffee shops in South Korea began to offer 1L capacity products, and then Japan, Thailand, Taiwan and other places also offered coffee giants one after another.

But at that time, there was not so much demand for coffee in other parts of the country, and the positioning of coffee was still light and extravagant, so 1L of coffee did not become popular immediately.

Until in recent years, coffee positioning gradually close to the people, 1L iced coffee began to be popular in Yanji area in the past year. And with the return of the weather, cafes in other areas have also launched 1L coffee products one after another.

Why is 1L iced American coffee so popular in caf é s across the country?

Nowadays, more and more small partners will pay attention to performance-to-price ratio in the process of consumption, while large outfits can more directly reflect the "performance-to-price ratio". Although the concentration of coffee is not too high, it also meets the needs of workers for caffeine.

According to the observation, the price of 1L iced American coffee is about 18-28 yuan, which conveys the signal of "super value for money". Buying 1L iced American coffee can also be shared by several partners. Whether one person drinks a bucket or several people drink a bucket, it will be much cheaper than buying a regular cup of iced American coffee.

Another reason for its popularity is that large barrels have a strong visual impact. Compared with the regular 200-300ml cup, 1L iced American coffee has a strong attraction both for publicity and for consumers to take pictures and share. It can also remind people of 1L iced American coffee in a coffee shop when they want to drink iced American coffee.

In addition, unlike everyday cups, some bucket cups are short and have a large capacity. if the texture of the container itself is hard enough, consumers are more willing to leave the cup for two creations and then take photos to share. A fun and interesting cup body can attract more consumers' attention, thus triggering consumption and increasing demand.

How long can 1L of coffee be hot?

Like many popular online celebrity coffee for a while, 1L coffee can only be used as a limited popular style, and cafes are not recommended to specialize in selling this type of product.

After all, the capacity of 1L is too large, drinking is also quite a waste of kidney. Although you can drink it separately, the repurchase rate is actually not as high as other coffee, more because the product is limited and there is not much room for creation.

We can notice that at present, there are only iced American coffee and iced latte in 1L coffee, and only iced American coffee is the most out of the circle. One reason is that the taste of iced American coffee does not change much except for the decrease in concentration after the ice melts, and the other is that the cost is low.

The milk with iced latte doesn't taste very good after the ice melts. At the same time, with the introduction of 1L package, the cost of milk will also be very high, and the price can not directly reflect the performance-to-price ratio.

But the coffee shop has 1L products launched, which can bring short-term traffic to the store. However, it should be noted that we should take this opportunity to do a good job in the consumer experience of customers coming to the store, the service experience of the coffee shop, and the stability of the products, so that these customers who are only interested in clocking in can have the opportunity to turn into repeat customers of the store!

Generally speaking, vats of coffee are indeed a selling point, as well as a cost-effective way to drain and attract attention.

Photo Source: Internet