Bamboo tube milk tea is popular in moments, little red books! Using a moldy bamboo tube?!

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

Recently, netizens revealed to the media that employees of a milk tea shop at a scenic spot in Tangqi Ancient Town, Hangzhou, Zhejiang Province, were cleaning moldy bamboo tubes in the alley behind them, ready to make bamboo tubes of milk tea.

From the revelation video, we can see that there is mildew in a box of bamboo tubes to be cleaned, and some bamboo tubes are soaked in turbid, no running water, which makes people feel uncomfortable.

After the matter was exposed, the Linping District Market Regulatory Bureau, to which the scenic spot belongs, quickly carried out a field investigation and filed a case for investigation. At present, the milk tea shop involved has closed down, and the Market Supervision Bureau also said that the follow-up investigation will be announced to the public in a timely manner.

After the incident, market supervision departments in other regions also dispatched one after another to conduct random inspections on some milk tea shops loaded with bamboo tubes. At present, except for the milk tea shops exposed by netizens, no similar incidents have occurred in other areas for the time being. the local market department also requires that milk tea shops must do a good job in personnel training and keep the bamboo tube preservation environment dry, and must use clean and mildew-free bamboo tubes, as well as cleaning, disinfection and drying before they can be used for production. Why is bamboo tube milk tea so popular? After the Chinese style has become a trend again, some products that can represent Chinese culture are naturally favored by consumers. From the decoration of Chinese style, the product name of Chinese style, to the styled packaging of products, as long as there are Chinese elements and elements that can represent the region, they will immediately be sought after by young consumers, and then products of the same type of stores will bloom everywhere.

Drinks can not be differentiated, packaging has become a magic weapon for different brands to attract eyes. After all, people rarely choose a brand for a simple cup of milk tea, but they can buy a drink for good-looking packaging. From three-dimensional cup covers, three-dimensional cup bottles to special-shaped / special-material cups, in addition to being unique and attracting everyone's attention, brands pay more attention to the hobby that young people like to collect / carry out secondary creation, so that brands can also get second promotion opportunities under different diy sharing.

While the bamboo tube is so popular, one is a plant that is very representative of the national style; the other is that it belongs to different materials and is not a common beverage container material, and many consumers will want to take it back to make a pencil holder after drinking it. Chinese style + novelty + physical positioning (the label on the packaging of the drink can represent the region) + can secondary DIY and other attributes superimposed, which also made the bamboo tube milk tea immediately attracted everyone to clock in and taste fresh. Although hot, but no one seems to drink the second time, "the drink is too bad", "the bottom of the bamboo tube is uneven and easy to knock over", "the product is completely sorry for the high price". In addition to taking photos and punching in, many consumers have almost uniform feedback on all social platforms.

And consumers who had their eye on the secondary diy also said that after drinking, they saw the sticky cream and milk tea left in the bamboo tube and turned around and wanted to lose it. Some netizens who insisted on taking it home said that after the bamboo tube was wet with water, it was very difficult to dry thoroughly, the surface was dry, and it began to mildew within a few days.

The homogenization of products + staggered quality + higher than the pricing of products with the same materials, although many online celebrity products have been criticized by consumers, although they will not spend the second time, but as long as they are good-looking and have traffic, they are already king. Photo source: online plantain video