Blue bottle of coffee opened in the old town?! How's the new horseshoe cake Afu Jiadu coffee?

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Finally opened Shanghai Jing 'an District!

After a round of speculation by netizens, Blue Bottle Coffee's fourth store is located in Panlong Tiandi, Qingpu District, Shanghai, and will officially open tomorrow (April 28).

How to wake up the sleeping local culture has become a hot topic in the design industry in recent years. With the younger generation paying more and more attention to the promotion and display of local culture, many regions have begun to plan to integrate some ancient towns and old buildings with modern design under the premise of retaining their original appearance, providing an opportunity for everyone to understand the local urban culture. Brands in various industries also like to build stores in old buildings, so that brands can combine with local cultural traditions and environments, and consumers can have a deeper understanding of brands in spaces with memories.

The fourth store of Blue Bottle Coffee is located between a century-old house and a new house (newly built house) in Panlong Tiandi, and is divided into three parts: the old house area, the new house area and the public assembly area.

Panlong Tiandi was formerly Panlong Ancient Town. The ancient town was built according to water. It has the unique charm of Jiangnan Water Town. After restoration and transformation, it highlights Jiangnan culture and experience of water town life. The century-old house where Blue Bottle Coffee is located is a rare "building structure" in local buildings, that is, a small house built around the main hall and on one side of the main building.

The main area of the blue bottle will be located in the main house of the old house. The main color of the main house is canvas-like white, which looks bright and soft + inlaid with wooden doors and wooden windows decorated with window flowers, which combines with the scenery of the ancient town like a beautiful painting in Jiangnan. The interior of the main house also retains the wooden structure of "passing through the bucket and lifting the beam" of the ancient house. The old ebony is matched with the contemporary stainless steel bar and equipment. The color corresponds to the high contrast of the traditional Jiangnan powder wall and tile, which also makes the space create a dialogue between modern and traditional.

The guest area is set up in two small rooms facing the courtyard, echoing the typical pattern of the ancient town "front shop and back house". The furniture part selects the traditional bed, tea table, eight immortals table and strip table after contemporary interpretation. On the west side of the ancient house is the public square on one side of the ancient town stage square. Blue Bottle Coffee also sets up a circular passenger area between the original rest pavilion and camphor tree here, continuing the life scene of residents coming and going to the public square in the past.

The new house is located opposite the old house, separated by a path and backed by a waterway that runs through the whole town. You can see the stone bridge across the river and the dock where ships dock in the new bureau. The overall transparent and open design allows you to stand in the ancient house area and see the beautiful scenery of Jiangnan Water Town.

Looking back at several stores of Blue Bottle Coffee in China, Yutong Store is selected in the small foreign-style building with Chinese and Western architectural style, Zhangyuan Store is selected in the Shikumen building of traditional old alley hall, and Panlong Tiandi Store is selected in the old house of ancient town with scenery of Jiangnan water town. Each location allows consumers to experience the charm of the brand under the environment and historical buildings full of memories. In addition to the charm of architecture, this Panlong store will also launch a product with traditional flavor_Horseshoe Cake Afjiaduo ~

Horseshoe cake is a traditional snack in Jiangsu, Guangdong, Fujian, Guangxi and other regions. Due to the historical population migration, horseshoe cake has become one of the memories of Shanghai's old alleys. Horseshoe cake soft glutinous sweet with Afgardo fragrant milk flavor and coffee slightly bitter, such a combination is really very exciting!

Image Source: Internet